There are hundreds of nonprofit related blogs out there, but do you ever wonder which ones everyone else is reading? We do, which is why we have compiled a list of the world’s most popular nonprofit blogs.

What we measure.

Scroll down past the list to learn how the rankings are computed and what the metrics mean as well as the answers to many more commonly asked questions.

Don’t see a blog you think should be on here? Let us know.

Top 150 Nonprofit Blogs [BETA]

Honorable Mention:

Fall 2013 Edition

RankOrganization NameFacebook LikesTwitter FollowersMoz Page AuthLinking Root
Domains
Alexa Global RankGoogle Page RankCharity Navigator
1National Public Radio - NPR3,606,8132,331,4349517,8096408Charity Navigator 4 Star Rating
2Smithsonian Institute285,7801,179,4199510,97986448Charity Navigator 4 Star Rating
3Human Rights Campaign1,643,343379,271885900553317Charity Navigator 4 Star Rating
4Charity: water290,9891,420,883865,804339857Charity Navigator 4 Star Rating
5Creative Commons143,411547,2859626,46819939Charity Navigator 4 Star Rating
6Kiva211,841535,1609214,318110857Charity Navigator 4 Star Rating
7World Food Program USA395,739646,348902,751449398Charity Navigator 4 Star Rating
8United Nations Children«s Fund (UNICEF)3,168,2632,645,54374603169148Charity Navigator 4 Star Rating
9Human Rights Watch (HRW)875,5721,114,64483703246418Charity Navigator 4 Star Rating
10Feeding America534,315134,462906,176724867Charity Navigator 4 Star Rating
11Metropolitan Museum of Art1,107,693707,28477585144408Charity Navigator 4 Star Rating
12Susan G Komen Breast Cancer Foundation711,42283,4039111,4531091557Charity Navigator 4 Star Rating
13Sierra Club280,567107,367917,407311207Charity Navigator 4 Star Rating
14Habitat for Humanity274,81268,7319013,481696677Charity Navigator 4 Star Rating
15Oxfam111,055513512874,523584637Charity Navigator 4 Star Rating
16American Red Cross597,5411,254,9309673,775137829Charity Navigator 3 star rating
17Do Something501,168692,01769854350117Charity Navigator 4 Star Rating
18Invisible Children3,376,399272,549822,9252215406Charity Navigator 4 Star Rating
19Save the Children675,698918,63268375814667Charity Navigator 4 Star Rating
20United States Olympic Committee2,591,709557,801903,421195347Charity Navigator 3 star rating
21Best Friends Animal Society447,296113,275845,6441017646Charity Navigator 4 Star Rating
22Environmental Defense134,92168,549884,471704287Charity Navigator 4 Star Rating
23Planned Parenthood Federation of America75,244103,614905,817233647Charity Navigator 4 Star Rating
24Rotary Foundation of Rotary International277,209230,92978862572137Charity Navigator 4 Star Rating
25ASPCA1,283,642215,378919,857180827Charity Navigator 3 star rating
26Green Peace249,8641,031,5059313,87799128Charity Navigator 3 star rating
27American Heart Association487,174112,89269431129757Charity Navigator 4 Star Rating
28Samaritan's Purse704,32172,526854,3411882966Charity Navigator 4 Star Rating
29ACLU207,975194,98579579331847Charity Navigator 4 Star Rating
30The Trevor Project289,516168,887864049860,0107Charity Navigator 4 Star Rating
31St. Jude's Children's Research Hospital1529219295,118876,371646947Charity Navigator 3 star rating
32International Rescue Committee131,66448,041833,467763067Charity Navigator 4 Star Rating
33Teach for America87,845105,214843,533768557Charity Navigator 4 Star Rating
34New York Public Library135,587318,28172316174448Charity Navigator 4 Star Rating
35Museum of Modern Art1,568,7791,688,841811,509210527Charity Navigator 3 star rating
36American Museum of Natural History316,786175,36165250374577Charity Navigator 4 Star Rating
37Oxfam America111,055193,809862,5512519997Charity Navigator 4 Star Rating
38Wounded Warrior Project1,560,813101,020999,901996887Charity Navigator 3 star rating
39World Wildlife Fund929,899411,042881,711312697Charity Navigator 3 star rating
40Stand Up To Cancer (EIF)1,092,374206,203751,8254292606Charity Navigator 4 Star Rating
41World Vision USA1,050,36265,920877,068542537Charity Navigator 3 star rating
42Conservation International Foundation114,30350,874863,0142378827Charity Navigator 4 Star Rating
43Livestrong1,714,770616,836864,852614306Charity Navigator 3 star rating
44Partners In Health102,848227,323832,5743867497Charity Navigator 4 Star Rating
45William J. Clinton Foundation2,042,574351,906842,127902857Charity Navigator 3 star rating
46International Committee of the Red Cross379,766204,386906,754911488Charity Navigator 3 star rating
47Oceana121,860122,960809071174157Charity Navigator 4 Star Rating
48Council on Foreign Relations165,508149,57866143299957Charity Navigator 4 Star Rating
49Natural Resources Defense Council240,489128,513928,147465747Charity Navigator 3 star rating
50Water.org (Partners International)78418625,638802,4741195496Charity Navigator 4 Star Rating
51Doctors Without Borders/Medecins Sans Frontieres657,008382,063824,9951612847Charity Navigator 3 star rating
52Zoological Society of San Diego310,11643,71463246604677Charity Navigator 4 Star Rating
53Alzheimer's Association494,54236,6449213,286397407Charity Navigator 3 star rating
54Lions Clubs International Foundation119,30536,451854,488845816Charity Navigator 4 Star Rating
55Compassion International286,169153,746761,160461835Charity Navigator 4 Star Rating
56Mercy Corps95,61829,978823,2371233607Charity Navigator 4 Star Rating
57Goodwill90,38318,622834,341554387Charity Navigator 4 Star Rating
58United States Fund for UNICEF436,830165,98858138420636Charity Navigator 4 Star Rating
59World Wildlife Fund1,488,6411,313,48870212413327Charity Navigator 3 star rating
60National 4-H Council503,14517,496822,2305088317Charity Navigator 4 Star Rating
61National Center for Missing and Exploited Children85,048265,143691971086027Charity Navigator 4 Star Rating
62Art Institute of Chicago238,41384,162875,9681005077Charity Navigator 3 star rating
63USO697,75087,253852,8421932117Charity Navigator 3 star rating
64Lincoln Center for Performing Arts63,81547,402822,0261889597Charity Navigator 4 Star Rating
65Humane Society of the United States1,944,562250,01866365320057Charity Navigator 3 star rating
66GlobalGiving52,40876,219832,227639616Charity Navigator 4 Star Rating
67Ted Talks4,609,3812,580,5289534,74184880 - Not Rated
68Make-A-Wish America516,669153,654856,376981136Charity Navigator 3 star rating
69Ashoka47,161432,54868308712137Charity Navigator 4 Star Rating
70Focus on the Family1,217,06152,463814,672343996Charity Navigator 3 star rating
71Girl Scouts of the USA239,70241,11566210357436Charity Navigator 4 Star Rating
72Public Broadcasting Service1,775,3421,876,2599512,653133880 - Not Rated
73Monterey Bay Aquarium317,64836,849895,0341286557Charity Navigator 3 star rating
74Room to Read54,199614,750762,1832902866Charity Navigator 4 Star Rating
75The Center for Strategic and International Studies221,24262,310872,9351069647Charity Navigator 3 star rating
76Museum of Fine Arts, Boston207,50854,930855,1141022867Charity Navigator 3 star rating
77Wikimedia Foundation3,47019,744923,435293267Charity Navigator 4 Star Rating
78National Audubon Society138,13254,629895,330800627Charity Navigator 3 star rating
79World Bank PNGO Project1,215,565687,0349623,128466290 - Not Rated
80United Nations High Commissioner for Refugees398,9671,503,30662102514568Charity Navigator 3 star rating
81Saint Louis Zoo Association375,28123,370731,7543698406Charity Navigator 4 Star Rating
82International Justice Mission139,057103,425653571836426Charity Navigator 4 Star Rating
83Dana-Farber Cancer Institute79,16719,487812,0722240897Charity Navigator 4 Star Rating
84Ronald McDonald House Charities286,36524,222701864434877Charity Navigator 4 Star Rating
85United Way131,73826,576811,03017849887Charity Navigator 4 Star Rating
86World Vision1,050,358340,513761,4411720086Charity Navigator 3 star rating
87Bill and Melinda Gates Foundation796,9661,167,580929,0221904580 - Not Rated
88Nature Conservancy559,668286,229949,428553068Charity Navigator 2 Star Rating
89PETA (People for the Ethical Treatment of Animals)2,335,572476,886908,714133206Charity Navigator 2 Star Rating
90JFK Center for Performing Arts61,57831,65771381779737Charity Navigator 4 Star Rating
91WikiLeaks2,425,1912,217,414826,1681229770 - Not Rated
92National Council of YMCAs of the USA253,66311158692021087427Charity Navigator 4 Star Rating
93PetSmart Charities189,15025,181727762345296Charity Navigator 4 Star Rating
94National Multiple Sclerosis Society197,78231,016875,753453526Charity Navigator 3 star rating
95Defenders of Wildlife364,07239,941842,681862616Charity Navigator 3 star rating
96CARE248,969552303642181064707Charity Navigator 3 star rating
97The 92nd Street Y47,89626,699821,9551172146Charity Navigator 4 Star Rating
98Amnesty International USA547,673991,657862,832757557Charity Navigator 2 Star Rating
99Free Software Foundation17,6072,1399411,830511308Charity Navigator 4 Star Rating
100Shedd Aquarium185,72922,069571111905047Charity Navigator 4 Star Rating

* Blog that was missed in initial version and was added due to numerous requests.

FAQ :: Can you explain the metrics? 

  • Traffic – Alexa Rank (AR)
    Alexa’s traffic rankings are based on the usage patterns of Alexa Toolbar users and data collected from other, diverse sources over a rolling 3 month period. A site’s ranking is based on a combined measure of reach and pageviews. Reach is determined by the number of unique Alexa users who visit a site on a given day. Pageviews are the total number of Alexa user URL requests for a site. However, multiple requests for the same URL on the same day by the same user are counted as a single pageview. The site with the highest combination of users and pageviews is ranked #1.
  • Buzz Depth – Open Site Explorer Homepage Authority (HA)
    Predicts the website’s homepage ranking in search engines based on an algorithmic combination of the number of sites linking to it, the total number of links, Facebook shares & likes, tweets, and Google +1s.
  • Buzz Scope – Open Site Explorer Linking Root Domains (RD)
    The number of unique root domains containing at least one url linking to the website’s homepage.
  • Google’s Opinion – Google PageRank (PR) 
    PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”
  • Twitter Followers – Social Following
    Though follower counts aren’t a perfect measure of social media authority, they are certainly a great indication and are the easiest to understand and measure. These numbers can be found by going to the primary twitter pages associated with a blog. If a blog is associated with multiple accounts on a single social network, we only count the largest as this eliminates inflation caused by duplicate followers.

FAQ :: How was the list computed?

  1. Over 300 blogs were reviewed in a preliminary screening to determine if they meet the criteria of posting frequency, and definition of a nonprofit blog.
  2. Around 220 blogs qualified.
  3. Data was collected for each blog from all 5 measured criteria (i.e., Alexa Rank, Open Site Explorer Page Authority, Open Site Explorer Linked Root Domains, Google PageRank, and Twitter Followers).
  4. For each metric the blogs were sorted best to worst for each metric and ranked 1-220. Blogs with the same metric value tied in rank with subsequent blogs taking their true rank (e.g., rank = 1, 2, 3, 3, 3, 6, 7, 8, 9).
  5. For Google Pagerank, a weighted value of 15 is given to each blog as their rank (i.e., PR7 = 15, PR6 = 30, PR5 = 45, PR4 = 60, etc.). This approach gives more stable and consistent rankings, since most blogs have a pagerank of 3 or 4 now do to 2012′s Google Penguin reducing the number of blogs with pagerank of 5 or better and due to the growth of this list naturally weeding out most blogs with pagerank of 2 or less.
  6. A composite rank for each blog is determined by averaging each blogs ranking from the 6 measured criteria.
  7. The top 150 blogs were published.

FAQ :: Are these metrics reliable?

Once a blog meets the topical criteria, it is objectively measured by 6 website metrics that are difficult to cheat and relatively consistent across all blogs. The metrics aren’t perfect, but it is the best formula we’ve found thus far. Check out Moz’s analysis on the reliability of Alexa and Compete traffic analytics. While imperfect, there isn’t a better alternative outside of the time consuming process of getting several hundred bloggers to all use the same analytics software and participate in reporting data (impossible!).

FAQ :: Why the BETA status?

Although we spent a good deal of time building out this list of blogs, we know we missed a few. The BETA status indicates that it is still in the early testing phase and will likely be undergoing a number of additions in the near future.

FAQ :: Why aren’t there any large nonprofit organization blogs listed?

For the time being, we have chosen to keep this list focused on blogs targeting the nonprofit sector as a whole and not just the interests of a single organization. We may create a separate list for these org’s blogs at some point in the future.