5 Ways to Amp Up Online Marketing

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Online marketing and social media can be an incredibly efficient way to gain awareness of your cause and to engage supporters. The trick is to know how to best utilize it. Emily Goodstein, (on Twitter @EmilyGoodstein) D.C.-based Online Marketing and Social Media Strategist, has help for us all.  Take a listen to this podcast to hear her 5 favorite ways to amp up a nonprofit’s social media effort.

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Key Takeaways:

Communicating with your supporters and donors with multiple touches through multiple channels results in greater giving. Facebook: Focus on interactions rather than Likes Twitter: Include current appeals, conferences, events in the Twitter Bio Email: Ask donors for email addresses Visual: Text overlay on pictures Twitter: Use pictures

Emily-Goodstein

About the Author: Emily Goodstein is a D.C.-based Online Marketing and Social Media Strategist who loves helping nonprofits find creative ways to become more sustainable. Please follow her on Twitter @EmilyGoodstein Want to learn more about Emily? Check out this post where she was interviewed about How to Make the List of the Best Nonprofits to Work For. Please share your thoughts on these tips below, or Tweet us @3rdSectorToday

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Amy DeVita

Amy DeVita is managing partner at Top Nonprofits. A publisher, entrepreneur, mother, wife, social media enthusiast and fan and avid supporter of the do-gooders in the nonprofit/ for-impact sector. She has written for Top Nonprofits and Third Sector Today; she has been quoted on pieces about social media and social impact on The Huffington Post and The Daily Beast. She was named to the Leading Women Entrepreneurs in NJ Monthly and she is a member of Social Media for Nonprofits' Leadership Council. In her spare time she enjoys kayaking, yoga, hiking, traveling, and playing Scrabble. Amy lives in New Jersey with her husband, two children, and three dogs. In 1984 she earned the "Most Improved Average" honor on her bowling league.