This article originally appeared on Blackbaud’s NPEngage and is being used here with their permission. With online giving now a major component ...
Ali Martinez is an Associate at the Blackbaud Institute for Philanthropic Impact. With experience in social marketing, advertising, and project management, Ali loves combining strategy and creativity to create interesting and effective campaigns. She manages the promotion of Blackbaud’s thought leadership initiatives to establish the Blackbaud Institute brand, maximize exposure, and help provide a seamless experience for key sector experts. When she’s not writing to-do lists, you’ll find her at a Longhorn football game or hiking around Hill Country.