Behavioral Economics refers to a method of economic analysis that applies psychological insights into human behavior to explain economic decision-making. The use of this science in fundraising is a hot topic within the nonprofit community.
Through the use of scientific theories and availability of advanced measurement tools, nonprofits can be more efficient and effective than ever before at making each dollar invested towards garnering more fundraising count. Unfortunately, many nonprofit professionals aren’t aware of the science behind what makes people take action or not, and many aren’t fluent in the tools they need to know if their fundraising campaigns are effective or not, leaving them unable to make the right decisions and use their budgets most wisely.
This ONLINE COURSE leads nonprofit professionals through the science of what really triggers humans to take action (e.g. donate, follow, sign-up) on behalf of nonprofits’ initiatives. It includes an educational portion to first teach audience members about scientific theories available to them to harness and then focuses on actually implementing and measuring these theories in practice.
- Those who will find this information particularly useful will be nonprofit professionals who deal with fundraising, donor relationships, communications, audience engagement, marketing etc.
- The workshop consists of three consecutive sections, including presentation and exercises
- Section 1: Behavioral Economics and Why Your Nonprofit Should Know It (45 minutes). An overview of key Behavioral Economic theories applied to digital and offline properties that showcase more effective ways to engage with audiences, specifically fundraising.
- Section 2: Case Study – Behavioral Economics in Practice (30 minutes)
- Section 3: Implementing and Measuring Theories (e.g. Google Analytics, HotJar heat mapping tool, Amazon Mechanical Turk). (1 hour)
- Examples of how these theories have been effectively used in nudging nonprofit audiences to take action on behalf of nonprofits.
- Innovative ways to apply Behavioral Economics theories to audience outreach, fundraising, etc. specifically in the digital space.
- Behavioral Economics & Nonprofits Playbook including many Behavioral Economic theories and applications for the nonprofit sector
Full participation in “Behavioral Economics: The Science Behind What Makes People Want to Give” is applicable for 2.25 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
You can download your CFRE CE Tracker HERE
About our presenter:
Nate Andorsky is an entrepreneur who blends Behavioral Economics and technology to help nonprofits, foundations, and mission driven companies move people to action.
As CEO of Creative Science, his team empowers social innovators to dream bigger by creating digital experiences which at their core are human experiences.
Prior to Creative Science he was a team member at the Startup America Partnership, a nonprofit led by Steve Case, to help build entrepreneurial communities.
He geeks out about technology and the ways in which it can motivate people to do good. Nate has been featured in Forbes, INC Magazine and Huffington Post.