As John Haydon says, “Make sure your strategy is about giving subscribers value first, and asking for favors second.”

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RELATIVE to GIVING TUESDAY: During thanksgiving, 59% of emails are shown on a smartphone. Cyber Monday shows a much bigger percentage of desktop opens than other holidays with 40,15%. – Movable Ink “US Consumer Device Preference Report: Q4 2013” (2014)

Mobile email will account for 15 to 70% of email opens, depending on your target audience, product and email type. eMailmonday– “the Ultimate mobile email stats” (2016)

55% of consumers 56-67 say they will never read email on their mobile first. This is only 18% for the age group 19 – 34. – Adestra “Consumer Adoption & Usage Study” (2016)

Women interact with email for just over a hundred million more minutes per month than the industry average. Per individual, it means that women spend seven minutes more per month on a smartphone checking email compared to men. – UKOM & Comscore data (2016)

The first link in a responsive design email on mobile has a 30% higher click rate than non-responsive design. – Litmus and MailChimp “The Science of Email Clicks: The Impact of Responsive Design & Inbox Testing” (December 2014)

The biggest turnoffs people have with mobile email are: Receiving too many (44%), Not relevant (37%), Too small to read and interact with (32%), Website and landingpages not mobile optimized (26%) and Not well formatted for mobile phones (21%) – LiveClicker and The Relevancy Group “Exploring the Benefits Real-Time Email – Driving Marketing Effectiveness” (2015)