Top 20 Nonprofit Marketing Books

In seeking to identify the top marketing and social media books for nonprofits, we reached out to 10 of the individuals/teams on our Top Nonprofit Blogs list who specialized in marketing and communication. Each of these experts was asked to provide a list of their top 3-5 nonprofit marketing books they would recommend. The top 20 of these books are published below. The books with the most votes are ranked first, with ties being settled by a combination of relative rankings (compared to all 40+ marketing books evaluated) based on number of Amazon ratings, average stars, and year it was published. The twitter handle for each of the voters can be found next to the corresponding book. All of them are worth following!

We hope you find the list helpful. Just like in our Top 20 Fundraising Books list, we uncovered some new additions to our own reading lists.

Without further adieu…here are the top 20 nonprofit marketing books in ranked order.

1. Made to Stick
By Chip Heath, Dan Heath
2007


2. Brandraising
By Sarah Durham
2009


3. Content Marketing for Nonprofits
By Kivi Leroux Miller
2013


4. The Networked Nonprofit
By Beth Kanter and Allison Fine
2010


5. The Art of Social Media
By Guy Kawasaki
2014


6. Social Change Anytime Everywhere
By Amy Ward
2013


7. To Sell Is Human
By Daniel Pink
2013


8. The Nonprofit Marketing Guide
By Kivi Leroux Miller, Katya Andresen
2010


9. The Science of Marketing
By Dan Zarrella
2013


10. Everybody Writes
By Ann Handley
2014

 

11. Matterness
By Allison H. Fine
2014


12. Switch
By Chip Heath, Dan Heath
2010


13. Pop!
By Sam Horn
2009


14. Designing Brand Identity
By Alina Wheeler
2012


15. Enchantment
By Guy Kawasaki
2012


16. Spike your Brand ROI
By Adele R. Cehrs
2015


17. The Brand IDEA
By Nathalie Laidler-Kylander, Julia Shepard Stenzel
2013


18. Ctrl Alt Delete
By Mitch Joel
2013


19. Influence: The Psychology of Persuasion
By Robert B. Cialdini
2013


20. Don’t Think of an Elephant!
By George Lakoff
2013

A Special Thanks to our Top Blogs Voters: