Free Editorial Calendar & Campaign Planning Documents


Great online communication doesn’t happen by accident.  Whether you are a small organization or a large international NGO, communication in many forms is likely crucial to your success.  I have adapted several resources to help you better plan, understand goals, and focus and align your team around a communications strategy. A big thanks to my friend and colleague, Jonathan Cottrell of User10, for creating the documents from which these have been adapted.

These may not be the perfect fit for your organization, but they should provide a decent framework upon which to build upon. In order to best facilitate this, we’ve shared these documents using Creative Commons Attribution Noncommercial Share-alike 3.0 Unported.


Free Editorial Calendar – Lite Edition

Free Editorial Calendar and Campaign Planning Documents

This downloadable free editorial calendar combines content idea generation (second tab) with planning, scheduling, and a commonly used channel checklist.

Download ‘Free Editorial Calendar – Lite. Having issues? Shoot me an email.

Free Editorial Calendar for Large Campaigns

Downloadable Free Editorial Calendar

This more robust downloadable free editorial calendar which organizes content around campaigns. To help organize larger campaigns with multiple key messages each, it provides additional tabs, columns, and 30+ sample channels.

This Master Roadmap can serve as the catch-all for all product and content related efforts you have going on. It’s planned there. It’s kept there. It’s updated there. From this, you can create a Campaign Brief (see below).

Download the Editorial Calendar for Large Campaigns. Download issues? Shoot me an email.

Campaign Planning Document: Campaign & Content Briefs

Campaign Planning Documents

Depending on your unique needs and time available, these documents can either serve as regularly used templates or simply as reference points when planning future content.

The Campaign brief helps you to define individual campaigns

  • Objective
  • Start and End Date
  • Audience
  • Key Messages
  • Key Performance Indicators (KPIs)
  • General Dependencies or Requirements
  • POC for any campaign-related questions

The Content Brief breaks down an individual message (there are usually multiple) within a campaign by defining

  • What campaign it belongs to
  • Key points of that message
  • Call-to-Action
  • Short URL
  • General Dependencies or Requirements

Download the Campaign Brief and Content Brief. Download issues? Shoot me an email.


  • See “INSTRUCTIONS” tab on calendars.
  • Consider converting one of these free editorial calendars into a google spreadsheet for easier collaboration.
  • Use the supporting documents for your next two big campaigns then decide if you want to continue to use them or simply reference them as needed.
  • Feel free to make modifications to create a better fit for your organization.

This is an updated version of a previous post.

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  1. Avatar for
    Angela 18 July, 2012 at 15:03 Reply

    Looks like it would be very useful 🙂 My computer is requesting a password in order to unzip it 🙁

    • Avatar for
      CraigVanKorlaar 18 July, 2012 at 15:45 Reply

      Sorry about that Angela. Just updated the links to be direct downloads. Let me know if you still have any issues. 

      • Avatar for
        Angela 19 July, 2012 at 06:24 Reply

        I tried all 3 links again and still get a request for a password. I end up with just empty folders extracted.

        • Avatar for
          CraigVanKorlaar 19 July, 2012 at 09:11 Reply

          Is anyone else having this issue? Angela, can you email craig(at)topnonprofits(dot)com and I’ll send them to you as an attachment? Would that work?

  2. Avatar for
    Emmelie De La Cruz 24 July, 2012 at 06:08 Reply

    Wow! Thank you so much. This is very useful and well-designed. I had some content planning materials, but this lays out the information very well.

    I did have a problem unziping the file as it asked for a password, but downloading individually was fine.

    Thanks again!

  3. Avatar for
    Janine Jones 28 July, 2012 at 09:24 Reply

    Hi Craig – I can’t download the light calendar or the campaign or content briefs.  Really interested in viewing them. Can you send me via email.  I have also emailed you directly too. Thanks JJ

    • Avatar for
      CraigVanKorlaar 31 July, 2012 at 09:25 Reply

      Hi Janine! Just wanted to follow up with you again to see if you had any feedback or questions.

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