Choosing the Right Email Marketing Platform for Your Nonprofit
This isn’t about making pretty, branded emails. Yes, you can do that in Gmail. This is about reaching and engaging with your key supporters, increasing participation with your volunteers, and securing more generous gifts from your donors.
So many nonprofits are already heavily immersed in the email marketing game. But if you’re one of the many who aren’t, it’s time for you to make it a priority. And here’s why:
Okay, so you know WHY you need an email marketing system. But WHICH ONE should you pick?
You should 100 percent take advantage of free trials, demos, and marketing videos for as many email marketing systems as possible before you make your final decision. Each system will have the same general functionalities, but the bells and whistles that come with particular versions will vary across the board. To get you started, here are a few of my favorites:
This list is not inclusive of all the options out there, so we encourage you to do your research and determine what features are most important to your organization. PCMag’s Top-10 list is a great place to see some more robust reviews and analysis on some of the best platforms out there.
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