Improve Your Organization’s Mobile Strategy in a Snap

Third Sector Today’s Sarah Daxton recently wrote on why you should integrate SnapChat into your social media and mobile strategy, but have you actually thought about what you might do with it?

While SnapChat is incredibly popular with the younger generations, I’m not gonna lie, I’ve got a pretty long list of Millennial friends on my SnapChat account. I find myself sending funny pictures and videos from the train, random selfies at the office, and clips of whatever event I’m taking part in pretty much on an every day basis. And my friends are doing the same things.

SnapChat may seem a bit farfetched – and at the moment, there aren’t a lot of statistics and data available – but it’s pretty simple to integrate into your strategy. And realistically, it’s only a matter of time before more businesses figure out how to use SnapChat to their advantage. Here are some quick and easy ways to bring SnapChat into your routine (and for the newbies, a little SnapChat How-To):

Take candid videos and photos of events. People love behind the scenes access to virtually anything. Show the brains behind your mission planning an event or even a backstage look at what’s going on at the event to engage those who may, or may not, be in attendance.

Create promotional pieces or videos for upcoming campaigns and events. The Story function on SnapChat allows you to add a series of snaps that are active for 24 hours. This is a great way to promote a campaign or event. You can either share a pre-created piece of collateral or give video and photo teasers.  

Solidify the voice (and face) of your brand. Your social media person will arguably give a voice (and sometimes a face) to your brand because they’ll have a lot of access to your audience. Show the faces of your brand to your current and potential donors to give them a sense of familiarity and

Make the content positive or reinforcing. Your snaps should excite your viewer. Potential donors want to see what great things your organization is doing, but they also want to see what your mission stands for.