For four years running, the Individual Donor Benchmark Project has collected donor data from nonprofits nationwide with budgets under $2 million to fill a void of donor data.

It’s an important part of our site and our mission: “Learning from the best organizations and leaders.” Heck, it’s even our site’s tag line! So we couldn’t pass up the chance for everyone reading this to get involved.

The Individual Donor Benchmark Survey,  a growing grassroots movement to empower small and medium nonprofits to benefit from fundraising data tailored to you, wants your input and will share valuable data with you.

Don’t miss your chance to benefit from the universal truths that will help your small and mighty fundraising efforts soar.. Visit to find out more. But hurry: the survey closes on Friday, April 8.


What You Get When You Give

When you submit your nonprofit’s 2015 fundraising data, you’ll be provided with your individual results AND the complete survey results to share.. You’ll also receive the official Individual Donor Benchmarks report and infographic, and an invitation to an exclusive webinar for survey participants which will dig into the results.


Building On The Past

Last year, we uncovered some exciting “universal truths”, which have helped nonprofits enhance their fundraising efforts and find great success.

Several “universal truths” identified in the 2014 report included:

  • The single most important thing you can do to strengthen your individual donor fundraising is to create a plan.
  • The average small but mighty nonprofit raises 36 percent of their revenue from individual donors.
  • About 16 percent of individual donor revenue is generated online.


Yandow added, “By participating in the survey, nonprofits can gain valuable data and additional resources to understand their donor potential and enhance fundraising strategies.. This survey is incredibly valuable to any group looking to grow a program or simply understand how your fundraising results compare to like-sized organizations.”


National Recognition


As the IDB project enters its fifth year, the number of survey participants and the wide-reaching impact of the Report continue to grow.. Last year’s Individual Donor Benchmark Report gained national attention being featured by the Stanford Social Innovation Review and Nonprofit Technology Network.

Now is the time to be part of a growing grassroots movement to empower small and medium nonprofits to benefit from fundraising data tailored to them.. The 2015 Individual Donor Benchmark Survey will collect responses from March 3-April 8.

Click here to read the 2014 Individual Donor Benchmark Report and view the Infographic.

Thanks to the generous partners of the Individual Donor Benchmark Project: Third Space Studio, BC/DC Ideas, Ravela Insights, DonorPerfect, Little Green Light, AGH Strategies, Network for Good, NationBuilder, and Grassroots Institute for Fundraising Training.