In keeping with TopNonprofits mission of “Learning from the Best Organizations and Leaders,” we set out to find and study the best nonprofit websites from around the world. Below is the resulting list of the top 20. Details on how the list was compiled can be found at the bottom.

There are all sorts of nuggets you can glean from these great websites, but a few common themes stood out.

  1. Responsive (automatically adapting to different screen sizes) is non-negotiable.
  2. The long home page: Provide a 10,000-foot view without having to click.
  3. Fewer options for primary navigation.
  4. Animated backgrounds are growing in popularity. See Invisible Children or the National Aquarium for examples.
  5. Subtle and clear infographics communicate more than text.
  6. Good photos and graphics are a must.
  7. We also compiled a list of 13 Donation Page Best Practices

The 20 Best Nonprofit Websites List:

The following 20 best nonprofit websites are listed in alphabetically. Scroll to the bottom for more details on how the list was compiled.

Note: Some of these websites include animated elements, parallax scrolling (different elements scroll at different speeds), as well as things like hovering menus and social bars. These can be hard to capture in static screenshots and can also can make things a bit awkward as we try to stitch together a comprehensive view. We encourage you to check out the live websites to get the full experience.



Web design by:

Adopt A Love Story


Web design by: Bionic Giant


charity: water


Web Design By: In-house team

Conservation International


Web design by: Viget


Convoy of Hope


Web design by:  Jeff Hedrick, in-house creative director, development by 40Digits

Convoy of Hope - Best Charity Websites

David Shepherd Foundation


Web design by: PHA Media

Wildlife Conservation Website

Gates Foundation


Web design by: Unknown

Gates Foundation Website

Greenpeace USA


Web design by: Echo & Co. and Teal Media

GreenPeace Website


Global Genes


Web design by: Creative Science

Global Genes - Best Special Needs Website

Invisible Children


Web Design by: Brandon Bone & Maurice Rosemond (In House)

Invisible Children - Best Nonprofit Websites

Nashville Zoo


Web design by: Speak

 National Aquarium


Web design: In House

National Aquarium - Top Nonprofits Websites

Room to Read


Web design by: Free Range

Room to Read Charity Website

Rotary International


Web design by: Viget

Rotary International Website

Save the Storks


Web design by: Bionic Giant

Save the Storks Nonprofit Website

Teach For America


Web design by: In-house (Stephanie Yancone & Suzi Speedling) + Phase2

Teach For America Website

Valley of the Sun YMCA


Web design by: Big Marlin Group


World Wildlife Fund


Web design by: Viget

WWF - Best 20 Nonprofit Websites

How the List Was Compiled

As we are updating our database or performing research, we note traits related to the organization. If we see a well designed nonprofit website, we make note of this in our database which adds it into the running for this list. When it comes time to update the list, someone on the team takes full-page captures of the home pages. These are then reviewed by multiple people on the team and rated by each. The top 40 make it to the final round where additional scrutiny is placed on mobile friendliness, donation user experience, contact pages, creative use of content, and other factors. The Top 20 nonprofit websites were published to this list.