Making the Case for Monthly Giving with Erica Waasdorp [PODCAST]


In this episode of the pod, Amy talks with Erica Waasdorp, President of A Direct Solution and Author of Monthly Giving: The Sleeping Giant.  Erica has been helping nonprofits raise more money through appeals and monthly giving with 30+  years of passionate experience in Monthly Giving, Appeals, Direct Response Fundraising, Direct Marketing, International Direct Marketing, Public Affairs, Advertising, Grant writing, Events.  She is also an AFP Master Trainer, Speaker, Blogger, Webinar and Workshop presenter… especially on the topics of Monthly Giving and Appeals.


Listen and you’ll learn:

  • Tips on getting buy-in from your stakeholders
  • How to calculate the valu
    e of recurring donors (and use that to get buy-in)
  • How to get started with a monthly giving program
  • How to improve your existing program
  • Ways to promote your program (During and after COVID19)


You can visit her website, to get helpful tools like a Starter Toolkit, Calculator, Templates, and more!




PS: Erica will also be presenting on the topic at our Virtual Summit for Nonprofit Change Makers this September 15 and 17, 2020

About author

Avatar for Amy DeVita

Amy DeVita

Amy DeVita is managing partner at TopNonprofits. A publisher, entrepreneur, mother, wife, social media enthusiast and fan and avid supporter of the do-gooders in the nonprofit/ for-impact sector. She has written for TopNonprofits and Third Sector Today; she has been quoted on pieces about social media and social impact on The Huffington Post and The Daily Beast. She was named to the Leading Women Entrepreneurs in NJ Monthly and was a member of Social Media for Nonprofits' Leadership Council. In her spare time she enjoys kayaking, yoga, hiking, traveling, and playing Scrabble. Amy lives in New Jersey with her husband, two children, and three dogs. In 1984 she earned the "Most Improved Average" honor on her bowling league.

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