Online Giving Infographic & Benchmark Study


Convio has released their latest Online Marketing Nonprofit Benchmark Study as well as this related infographic. I encourage you to download the full study, its free (no email required), it goes into a lot more depth on the topic and has breakdowns by subsector size and other valuable information.

2012 Impact of Online Giving Infographic

How’s you organization measuring up to these benchmarks? Are you even tracking these types of nonprofit metrics?

About author


Craig Van Korlaar

Craig specializes in strategy, systems, and metrics. He enjoys cross-pollinating ideas from the nonprofit, government, and business sectors (all of which he's worked in). In addition to heading up, his passions include technology, books, social causes, and the global church.