Were you kicking yourself when all those other organizations debuted images with a Star Wars tie in on premier day?
How about those clever groups that had #Throwbackthursday content queued up with a shout out to “Back to the Future Day” on October 21, 2015?
Or, my personal favorite, an email fundraising campaign on paid family leave just in time for the birth of Princess Kate’s second little one.
The nonprofits I am thinking of are doing a great job paying attention to pop culture and using it to influence their social media strategy and content calendar in a timely way.
On this month’s episode of the Top NonProfits podcast, I’m sharing the results of interviews with several digital strategy colleagues who do this so well.
I’d love to hear your thoughts and questions! Send ‘em my way at @EmilyGoodstein. Happy listening.