I knew that a lot of organizations don’t know where to start in terms of a social media posting strategy. I also knew that we could use a constant reference ourselves. For this reason, I created this one-page social media posting guide to serve as a helpful free resource to anyone on the web. Feel free to download or share this online or off, we just ask that you follow the instructions for sharing at the bottom of the guide.
The guidance here is for regular organizations that do not have full time social media staff or unlimited resources and thus aims for maximum impact with the limited time you have. Scroll down past the guide to view links to official translations and other useful information.
Social Media Posting Guide by Craig Van Korlaar is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. With these guidelines in mind, feel free to repost, share, and print.
Keep in mind…
Arabic: دليل النشر للإعلام الإجتماعي
Czech: Průvodce Přispíváním Na Sociální Média
Danish: Sociale Medier Posting Guide
Dutch – Posten Op Social Media Handleiding
French: Les Médias Sociaux Guide D’utilisation
German: Social Media Postings Leitfaden
Portuguese: Mídias Sociais Guia de Boas Práticas
Spanish: Guia Para Envío de Social Media
Other official translations in Russian & Swahili, coming soon! (with more in the works). Signup to be notified when they are released, or help translate an official version into another language.
FAQ: What time zone do the recommended times apply to? For those of you in the United States that have a national audience, you will want to use Eastern time as this is where nearly half (48%) of the US population lives (Eastern + Central = 81%). If your audience is primarily local or regional, treat it as local time.
Planning and Scheduling
For those of you who are interested in a breakout of the planning and scheduling components of this resource, I’ve summarized them below.