Recurring Giving for Nonprofits [Online Course]

First, let’s talk about why nonprofits need a Recurring Giving Program.
Does your organization struggle with a dwindling number of donors, year-over-year? For most, the answer to that question is , “YES”.  Countless studies, including the 2018 Fundraising Effectiveness Survey Report,  have shown that a first time donor is much more likely to never donate to your organization again. To the tune of over 50%.
That means that your pool of donors is likely to go from, let’s say, 1,000 donors to only about 500 the following year. How are you going to find 500 donors to just break even with last year? How could you event try to increase year-over-year?
Recurring (or Monthly) Donors can offer your organization the financial stability it needs to keep income levels from swaying wildly throughout the year. Even better, they tend to give more money than one-time donors.  Statistics show that a recurring donor will prove to be about 4x more valuable!
CLICK HERE: How to Build a Successful Recurring Giving Program Using the Tools and Theories of Behavioral Economics (Approx. 1.25 hours)
As I’ve already said, a Recurring Giving Program is a great way to add consistency to your organization’s fundraising efforts. But, paired with knowledge of the science of Behavioral Economics, your program could be exponentially impactful. By understanding the most popular theories, you’ll be better able to tailor your messaging in a way in which people are much more likely to respond.

In this course Nate Andorsky, CEO of Creative Science, addresses the psychological factors that govern whether or not one should take action. He provides a ton of examples. You can start to utilize what you learn from this course right away!


This course has been approved by CFRE for 2.25 Continuing Education Points.

About author

Avatar for Amy DeVita

Amy DeVita

Amy DeVita is managing partner at TopNonprofits. A publisher, entrepreneur, mother, wife, social media enthusiast and fan and avid supporter of the do-gooders in the nonprofit/ for-impact sector. She has written for TopNonprofits and Third Sector Today; she has been quoted on pieces about social media and social impact on The Huffington Post and The Daily Beast. She was named to the Leading Women Entrepreneurs in NJ Monthly and was a member of Social Media for Nonprofits' Leadership Council. In her spare time she enjoys kayaking, yoga, hiking, traveling, and playing Scrabble. Amy lives in New Jersey with her husband, two children, and three dogs. In 1984 she earned the "Most Improved Average" honor on her bowling league.

No comments

This site uses Akismet to reduce spam. Learn how your comment data is processed.