Giving Tuesday: Why it’s only mediumly important

2018-12-28T18:51:01-05:00

This post was originally published on Third Sector Today, which has since merged with TopNonprofits. Controversial, I know. Let’s start with the basics: #GivingTuesday is the Tuesday after Thanksgiving, Black Friday and Cyber Monday.  It is a great way to include nonprofit giving in the post Thanksgiving consumerist rush. This year, it falls on November 29, 2016. #GivingTuesday is an important part of any nonprofit’s end of year fundraising strategy…  but it is not the centerpiece for one main reason: everyone else is doing it, too. Nonprofit organizations are competing for inbox and newsfeed space with the majority of all other nonprofit [...]