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How to Plan a Successful Product Fundraiser in 4 Easy Steps
As a nonprofit professional, you’re likely familiar with the search for fundraising ideas. Maybe you’re hoping to boost participation in a virtual event or attract new donors to an in-person fundraiser. You might ask volunteers for suggestions or reuse previously successful fundraisers. If your brainstorming sessions spur ideas about product fundraisers, you’re on the right track! Product fundraisers, which raise money for organizations through product sales, are an advantageous fundraising [...]
Celebrate Generosity: Honoring Capital Campaign Major Givers
Capital campaigns are major undertakings that will require investment and involvement from your nonprofit’s entire community. In particular, your organization’s major givers will play a pivotal role in the success of these large-scale projects. Not only will major givers provide significant financial support to your campaign, but they can also offer their expertise and guidance during the planning process and act as ambassadors for your cause, inspiring others to give. Clearly, your [...]
Top KPIs for Healthcare Organizations to Demonstrate Impact
The word “quality” gets tossed around a lot within healthcare, and it can mean different things to different people. In fact, quality for a patient likely translates to the amount of wait time in an exam room or their doctor’s bedside manner. But when primary care providers think of quality they may consider whether all of their patients have made their scheduled appointments or received necessary vaccinations. Similarly, hospital donors [...]
Association Event Planning: 5 Steps to Meaningful Events
Hosting memorable events at your association can help create an excellent, enriching experience for members. An event, whether it’s a large conference or a fun, culture-building auction fundraiser, gives your members the opportunity to network, build a close community, celebrate and recognize one another’s achievements, and develop professionally. In recent years, more and more associations have been adding virtual events to their agenda—and for a good reason. Virtual events provide many [...]
5 Nonprofit Auction Item Ideas That Appeal to Younger Donors
Younger generations of supporters are essential to your nonprofit’s future. Millennials (born between 1981-1996) and Generation Z (born between 1997-2012) are major audiences for nonprofits looking for dedicated donors and volunteers, as they tend to be socially conscious and want to create positive change by supporting causes that align with their values. To make a strong impression on these supporter segments, consider how you can appeal specifically to younger generations through your [...]
Capture Donors’ Attention: 4 Direct Mail Fundraising Tips
Direct mail fundraising is an impactful tool that your nonprofit can use to connect with donors of all ages. While there is a misconception that direct mail isn’t as effective as fast-paced digital marketing, this form of fundraising can uniquely motivate donors to take action and help you reach your nonprofit’s goals. Specifically, direct mail adds a personal touch because it provides donors with a tangible message—something that can feel more [...]
Share Your Mission: Empowering Your Nonprofit’s Storytellers
What draws people to your nonprofit, inspires action, and rallies support? The stories you tell. Storytelling is how humans connect, build relationships, learn, and share. Storytelling is how people know who you are. It’s part of branding, but even more, it’s part of developing strong connections with supporters and your community. Nonprofit storytelling is a crucial part of both fundraising and marketing your organization, but it extends beyond the development or marketing [...]
3 Summer Fundraising Ideas for Your School Organization
While classes are out for summer vacation, many school organizations are still working hard to prepare for the upcoming school year. For example, the PTA might be meeting to plan fun events for students that motivate them to get involved in the community, while the marching band practices for the approaching competitive season. Because these organizations are still meeting, rehearsing, and preparing over the summer, they need to secure the [...]
From Pitch to Partnership: Securing Event Sponsorships
When you’re in the thick of planning a fundraising event, you know that all the details matter, but sponsorships are especially important to maximize revenue and fundraising outcomes. It’s important to note that sponsors should be stewarded differently than your organization’s regular donors. Sponsors typically give larger amounts of cash, in-kind donations, or assets than average donors, which means that you, as a fundraiser, need to employ different strategies to [...]
Hosting Engaging Virtual Events: How to Boost Participation
It’s no secret that virtual events can sometimes be a double-edged sword. On one hand, they present great opportunities for interfacing with your nonprofit’s supporters, and growing your community in a convenient, cost-effective way. But, on the other hand, they can sometimes lack the excitement, connection, and fun that in-person events offer. So, what can your nonprofit do to make sure you’re hosting engaging virtual events? In this short guide, we’ll walk [...]
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