Your nonprofit might have strong web content that speaks to your mission, but is your website design user-friendly and accessible to all visitors? A responsive website design can make all the difference in determining whether your supporters stick around to learn more about your organization or leave because of a poor user experience. As you build out your website, it’s important to not only consider what type of content you include on your website, but how you display it to your audience. The “how” ties into the layout of your pages and how easily supporters can find the exact content they’re [...]
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When it comes to building your nonprofit’s social media strategy, you have many platforms and methods at your disposal for engaging supporters online. Just like your supporters, no two social media websites are exactly alike. While the Pew Research Center indicates that 72% of the American public uses some type of social media, it’s not surprising that users of different generations prefer to spend their time on different platforms. If your organization is looking to boost your marketing campaign's reach via social media, it pays to be deliberate about how and where you devote your efforts. In this guide, we’ll walk [...]
Donors have different expectations for nonprofits than they did just a few years ago. Today, supporters are interested in organizations they see making a difference in their communities and spreading awareness about their cause online. After all, one of the easiest ways to fuel a movement around your cause is with technology. From virtual events to social media campaigns, technology allows your nonprofit to connect with more supporters, boost participation, and make a difference through online advocacy. Of course, there are many worthwhile causes marketing themselves online, and building a community of passionate supporters takes more than a few emails. To [...]
When it comes to nonprofit fundraising, it takes more time and money to acquire new donors than it does to keep current donors. That’s why donor retention is so important. Your organization has probably implemented some strategies to retain donors, but you may be looking for additional ways to improve donor retention and grow your audience. Here are six suggestions for taking your retention strategies to the next level: Offer creative giving options to excite your donors. Make your donors' first giving experience a good one. Create a donor membership program. Host stewardship events. Offer volunteer options that target donors’ interests [...]
‘Education is the kindling of a flame, not the filling of a vessel.’ –Socrates Continued learning opportunities in the nonprofit sector are key to ensuring that its professionals are well-equipped to manage the day-to-day of organizations, hire and train (and, when necessary, fire) staff, and connect with and steward donors and other stakeholders. Whether you are new to the industry or have a long history of working for, or with, nonprofits there is always something you can learn from others. With the pandemic, came a lot of changes to the standing conferences that we relied on for learning and networking. [...]
This post was originally published on Third Sector Today, and is being shared here with permission. If you’ve been through a check out lane in the US in the past couple of years, you have probably been asked if you’d like to donate to some cause or other. And you may have noticed, that the frequency and the locations of these have increased. All for very good reason: Check Out Campaigns have been a big help to charities by raising funds and awareness. But how are they perceived by consumers? By Brands? And are they a realistic option for smaller nonprofits? Our [...]
We invited special guest Brad Davies, Fundraising Expert from NextAfter to share his experience and talk through a specific strategy on how to grow your organization this year and turn your fundraising goals into a reality. Brad Davies is an online fundraising expert who was the project director of the “Online Fundraising Scorecard” which looked at the online giving habits of 250 charities, 100 of which are on the Chronicle of Philanthropy’s 400 list. Brad has consulted with hundreds of organizations around the world, some of which are the largest charities in America, on their online fundraising. 1. What are [...]
It’s hard to believe, but this year’s Giving Tuesday (on Dec. 3, 2019) is just around the corner. For many, it provides a big boost for fundraising. But, as they say, “You gotta be in it to win it!” Are you ready? Even if you have participated in Giving Tuesday in years past, are you ready for Giving Tuesday 2019? Think about the changes in social media and donor behavior that have taken place over the past several years. Now, think about this: If you are approaching Giving Tuesday 2019 as you have Giving Tuesday in years past, you are [...]
Ever feel like you’re too busy searching for good fundraising ideas to consider the bigger picture and architect a partnership that will bring much greater financial and social impact to your organization? This webinar has been held. Watch it here: You owe it to yourself – and your organization – to join us as Bruce Burtch, one of the nation’s leading experts in the field of cross-sector partnerships and cause marketing, presents the keys to successful cross-sector partnerships. Bruce Burtch has helped for-profit and nonprofit organizations develop win-win partnerships which maximize their strategic marketing and fund development success. A nationally-recognized cause marketing expert, [...]
This post was originally published on Third Sector Today, which has since merged with TopNonprofits. Controversial, I know. Let’s start with the basics: #GivingTuesday is the Tuesday after Thanksgiving, Black Friday and Cyber Monday. It is a great way to include nonprofit giving in the post Thanksgiving consumerist rush. This year, it falls on November 29, 2016. #GivingTuesday is an important part of any nonprofit’s end of year fundraising strategy… but it is not the centerpiece for one main reason: everyone else is doing it, too. Nonprofit organizations are competing for inbox and newsfeed space with the majority of all other [...]