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Choosing a CMS: 3 Tips Your Nonprofit Needs to Know
A strong website ties together all of your nonprofit’s activities and accomplishments—educating visitors about your mission, sharing updates with your supporters, and accepting online donations. Because of this, 68% of nonprofits have redesigned their website in the last three years and 94% have a website optimized for mobile browsing. To build and manage an engaging website, you need a user-friendly, comprehensive content management system (CMS) that fits your nonprofit’s needs. Whether you’re [...]
4 Tips to Engage Volunteers in Major Campaign Fundraising
Volunteers don’t just support the logistical aspects of major campaigns, such as creating marketing materials and supporting events. They advocate for your nonprofit’s mission, providing the on-the-ground support your campaigns need to reach their ambitious goals. According to BWF’s comprehensive campaign guide, the majority of nonprofits running campaigns strongly agree that volunteers play a major role in the success of their campaigns: With that in mind, this guide compiles four [...]
4 Best Practices for Managing Advocacy Group Finances
Effective financial management is essential for any organization. No matter your purpose, well-managed finances yield data-driven insights that allow those in financial positions to plan and achieve the organization’s goals. Financial management is especially important for advocacy groups since these organizations tend to work under tight budgets and face greater challenges with maintaining public trust. To help, we’ve compiled this list of four best practices your advocacy group can implement [...]
Effective Communication to Connect With Donors: 3 Tips
The average person sees around 10,000 advertisements each day. These include Google Ads they see every time they search a query, marketing emails that populate their inboxes, and ads that appear on their social media feeds. Your school is competing against all these ads for your donors’ attention. While the first piece of a successful school fundraiser is choosing engaging fundraising ideas for kids, the rest depends on how well you engage supporters and inspire them [...]
How to Use Prospect Research Data for Fundraising: 4 Steps
Insights gathered through the prospect research process can transform your fundraising efforts and help you create a powerful, data-driven major gift fundraising strategy—but doing the research is only the beginning. After you’ve collected data about your prospects, the next step is to apply that data. You know that information about prospects’ financial capacity, affinity for your cause, and established giving habits is valuable, but how exactly does it play into [...]
Major Gift Fundraising: Improve Your Strategy with Tech
According to the 80/20 rule in fundraising, a small number of donors (typically around 20%) will provide the majority of your fundraising dollars (around 80%). These contributions are referred to as major gifts. What constitutes a major gift will be different for every nonprofit. For one organization, a major gift may be $5,000. For another, the major gift threshold may be $20,000. Whatever the specifics look like for your organization, [...]
5 Steps to Master the Charity Auction Check-in Process
When it comes to planning a successful fundraising event, you need to factor in the entire attendee experience—from ticket purchase to post-event follow-up. If your nonprofit is planning to host a charity auction, it’s important to have an easy, streamlined check-in to make a strong impression on your guests. Your guests should feel confident that you are ready to present them with an unforgettable evening. In this guide, we’ll walk through [...]
Improve Your Org’s Professional Development Program: 4 Tips
If fulfilling your mission and being identified as an employer of choice are priorities for your nonprofit, invest in employee professional development. On the organizational level, you will build a skilled workforce prepared to meet your constituents’ evolving needs, and on an individual level, employees will feel engaged, valued, and committed to your cause. This guide outlines four tips for nonprofits of all sizes and levels of sophistication to improve [...]
Creating Meaningful Online Donor Experiences: 5 Strategies
The average internet user spends nearly seven hours online every day. Between keeping up with global news and connecting with loved ones on social media, your donors have countless reasons to be online. Considering the amount of time they spend on their devices, your nonprofit can tap into many opportunities to bring donors closer to your mission. In this guide, we’ll share five strategies for developing meaningful online donor experiences, including: Improve [...]
3 Tips for Engaging Your Community as a Small Business
Americans are loyal supporters of small businesses. In fact, 57% of consumers say that they are willing to pay more to support local businesses. 81% say that they want to shop at more local businesses but grapple with overcoming the convenience of large retailers. To encourage more traffic from local customers, your small business should build connections and deep relationships within its community. For example, giving back through philanthropic initiatives shows that you care [...]
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