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Strategic Planning in Times of Uncertainty: Adapt Your Plan
Your organization likely already has a strategic plan that shapes how you advance and achieve your mission. This plan helps you accomplish your goals and ensure the long-term success of your nonprofit. While this type of standard strategic plan is sufficient during times of internal and external stability, it may not be viable in the face of large-scale uncertainty or challenges. Creating a plan that specifically addresses the issues you’re [...]
3 eLearning Trends Associations Should Watch Out For in 2025
For many associations, the end of the year is characterized by holiday-themed events and year-in-review recaps. However, this is also the time to look toward the upcoming year. The eLearning landscape evolves constantly, and associations must stay ahead of the curve to maximize the value they deliver in the new year. In this guide, we’ll unpack three eLearning trends associations should watch closely in the upcoming year for ideas to [...]
Honing Your Nonprofit’s Text Strategy: 4 Considerations
As a nonprofit fundraiser or marketer, you may already know that text messaging is a powerful way to reach donors, catch their interest, and inspire immediate action. After all, due to their widespread popularity, smartphones are everywhere. You have undoubtedly seen people using them while eating, waiting in line, or even lounging on their couch—which means the chances of a potential supporter seeing your nonprofit’s latest text are high. However, [...]
Developing Your Members into Leaders: 4 Engaging Tips
As a membership-based organization, you exist to help your members develop into the people they’ve dreamed of becoming, both personally and professionally. And, with an estimated 10% of the population being natural leaders and 20% possessing leadership skills, there’s a good chance your members want to develop their prowess in this area. Not only does leadership training better engage your members, but it also strengthens your organization’s identity and longevity [...]
6 Hiring KPIs That Matter for Nonprofits & How to Track Them
Key performance indicators (KPIs) help nonprofits determine where they stand while pursuing their most important goals. But while your organization might be on top of metrics for fundraising and volunteer recruitment, there are other operational areas you can optimize—such as hiring. Tracking hiring KPIs can be overwhelming, especially for nonprofits that have only recently started focusing on recruitment. Plus, collecting and drawing insights from the data is another matter altogether. [...]
5 Engaging Holiday Fundraising Ideas to Wrap up the Year
Nonprofits raise approximately a quarter of their annual funding in the month of December. Between the festive giving mood and donors rushing to make tax-deductible gifts before the end of the year, the holidays are the most important time of year for fundraising. While classic fundraising appeals can encourage contributions, year-end is also a great time to experiment with unique fundraisers that make your nonprofit stand out. Doing so can [...]
How to Retain Your Nonprofit’s Major Donors: 4 Expert Tips
While your organization should seek to retain donors at all levels, creating a major donor retention plan is essential. Research shows that while these donors typically comprise only around 12% of the average nonprofit’s donor base, they contribute a staggering 88% of funding. According to the Fundraising Effectiveness Project, nonprofits retained 42.1% of major donors ($5K-$50K) between 2023 and Q2 2024 and 46.4% of supersized donors ($50K+). To uphold this [...]
Supporting Your Team Through a Capital Campaign: 4 Tips
It’s no secret that running a capital campaign is a tremendous amount of work. It’s a large-scale project that requires all hands on deck and wholehearted investment from your team to be successful. However, with the need to maintain momentum and energy for the campaign for an extended period of time (research shows the average capital campaign can take over three years to complete), it can be tricky to keep [...]
15 Inspiring Examples of Corporate Social Responsibility
The rise of Corporate Social Responsibility offers incredible opportunities for nonprofits and schools to engage with businesses in mutually beneficial partnerships. Why? Companies today are increasingly committed to giving back to their communities and investing in social causes. This presents a unique opportunity for charitable organizations to tap into these examples of corporate social responsibility to further their missions, and understanding which companies offer the programs can go a long way. [...]
Preparing for a Feasibility Study? Do These 6 Steps First
Feasibility studies (sometimes referred to as planning studies) empower nonprofits to make the best possible strategic decisions for their major fundraising campaigns. This early part of the campaign planning process sets up organizations to succeed in both the short and long terms, ensuring campaign success and driving future impact and growth. However, you won’t conduct these studies in a vacuum. To maximize their benefits, your organization must prepare and be [...]
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