Blogs2021-08-24T08:30:17-04:00

Hook, Line, Sinker: Reeling in Your Audience with Cut-Through Content

Kadi McDonald helps organizations of all sizes build trust and authenticity, and expand and validate a brand's purpose through a consistent experience across all marketing channels. In this session, she provides an entertaining and educational lesson on ways to make your marketing and communications stand out from the rest! This recording was from our premiere Virtual Summit for Nonprofit Changemakers (www.nonprofitchangemakers.com) held Sept. 15-17, 2020. [...]

Major Gift Fundraising: Improve Your Strategy with Tech

As a nonprofit fundraising professional, you’re well aware that major gifts are some of the most important components of your organization’s overall fundraising strategy. These gifts make up a significant portion of your annual fundraising revenue, and they don’t just appear at random. It takes careful planning and cultivation to secure a generous donation from one of your major donors. If your organization isn’t prepared with robust software solutions [...]

3 Ways Social Media Fundraising Is Changing for 2021

Facebook is hardly a new platform for nonprofit organizations to interact with supporters. At this point, your organization has probably already created a Facebook page, amassed a decent number of supporters following that page, and perhaps even used Facebook Ads to expand the reach of your social media-based fundraising efforts— such as running ads to promote any upcoming virtual fundraising events or peer-to-peer fundraising campaigns. At one point, the [...]

Lead Gift Committees: Success with High-Powered Volunteers

Capital campaigns often recruit volunteers to help with various functions. You might have a campaign steering committee, a kick-off committee, a committee to oversee the feasibility study, and a lead gift committee. But sometimes, managing campaign volunteers may seem like more work than it is worth. Volunteer committees do require lots of work to make them function well. And when they don’t work well, they can undermine the success [...]

New Frontiers in Fundraising

Join us for a free virtual event on Thursday, November 11 at 2:00 Eastern Save your spot for the live event or to be sent the recording here The rising relevancy of NFTs, Crypto, and Blockchain in fundraising The future of fundraising - with blockchain, cryptocurrency and NFTs - is here and ready for you. In this recording of a live, virtual session at September 29, 2021 [...]

How Branded Donations Pages Differentiate Your Nonprofit

Donors who reach your donation page are at a critical point in their engagement, and what they find on your donation page will leave a lasting impression. Your donation page’s content and presentation impacts whether visitors give, how much they contribute, and whether they’ll donate again. One key way to capture donations and differentiate your nonprofit is your brand identity, which should be present in every aspect of your [...]

Applying DEI Best Practices for Your Nonprofit

Racial inequality extends to all facets of life, including the nonprofit sector. While many may be tempted to deny this occurrence, nonprofit leaders can use this as an opportunity to champion the charge against inequality and lead by example within their own organizations. Whether we like it or not, many traditional fundraising practices create an inner circle of supporters. From exclusive events to donor recognition walls, our top tier [...]

Nonprofit Industry Conferences + Professional Development Opportunities in 2021

‘Education is the kindling of a flame, not the filling of a vessel.’ –Socrates Continued learning opportunities in the nonprofit sector are key to ensuring that its professionals are well-equipped to manage the day-to-day of organizations, hire and train (and, when necessary, fire) staff, and connect with and steward donors and other stakeholders. Whether you are new to the industry or have a long history of working for, or [...]

Creating Passionate Supporters for Your Mission

COVID-19 has changed the way we interact with others, but it doesn’t mean we can’t meaningfully connect. This session will help you identify and create thoughtful engagement paths and understand how focused communication helps build stronger relationships with all of your stakeholders. Using a workshop setting, you’ll learn about the collaborative process of human-centered design, why it is vital to connecting with your audience, and how to build the [...]

Demystifying Donor Advised Funds

A Donor Advised Fund (DAF) is a giving vehicle established at a public charity. It allows donors to make a charitable contribution, receive an immediate tax deduction and then recommend grants from the fund over time. Today, they are philanthropy’s fastest growing vehicle, accounting for 3% of all giving. This workshop discusses donor advised funds, how they differ from private foundations, tips for engagement, critiques and potential reforms. [...]

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