Blogs2022-06-24T17:34:48-04:00

The TopNonprofits blog contains articles, stories, tips, and other helpful information for nonprofit professionals. Be sure to bookmark this page and join our mailing list so you won’t miss any new material added to this treasure trove of knowledge.

Our blogs are written by seasoned professionals with topics carefully selected and information referenced and curated to provide the best possible information available on the Internet. We’re always open to new ideas, suggestions, and contributions for content. Start learning by clicking on the selections found on this page. Contact us if you have any questions.

Donation Form Abandonment: How to Recapture Your Donors

Donation form abandonment happens when your nonprofit supporters navigate to your donation page and start filling it out, but end up navigating away from the page before the contribution is complete. Abandonment doesn’t necessarily mean the supporter had a change of heart. They may have been distracted by a phone call, lost internet connection, or realized they were late for a meeting. No matter their reasoning for abandoning the [...]

4 Quick Tips to Remember When Planning an Advocacy Campaign

If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. As you quickly grow and engage your audience, it can be easy to lose track of your campaign plan. That’s why planning is the most important stage in your advocacy campaign. It’s what determines your chances of success or failure. By following these suggestions during your planning process, you’ll be better [...]

Does Your Nonprofit Need a Website Revamp? How to Tell

Your nonprofit’s website is the center of your communication and marketing strategy. It’s what you use to drive engagement, donations, and awareness of your organization. When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. If your site is out of date, you’re missing out on valuable support from your visitors. Keeping your website up-to-date and modern is [...]

Nonprofit Marketing: 3 Easy Ways To Grow Your Audience

Your nonprofit pursues a worthwhile mission, and as a marketing professional, it’s up to you to find the unique channels and messages that help current and potential supporters see that. Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action. Not to mention, you’re likely working with limited marketing dollars, meaning the strategies you choose should not [...]

Using Facebook Challenges to Engage Supporters

Scrolling on phones, reading the news, referencing the latest trends— social media is ingrained in popular culture across the generations. We’d guess that your nonprofit isn’t using the platforms and their fundraising tools to the fullest extent to engage supporters. Few are! The truth is that social fundraising has come a long way from the standard “Donate” button featured on profiles and Facebook fundraisers. Throughout this article, we’re going [...]

Innovating for Dramatically More Scale and Social Impact

On so many vital social issues, we’re either seeing painfully slow progress or problems that are actually getting worse. This webinar illustrates the need for better social innovation strategies, delve into ways social innovators successfully built lasting, impactful, and scaled-up social solutions, and offer participants practical guidance on how to innovate more effectively. You should watch this video if you’re curious about Lean Startup or Lean Impact, Human Centered [...]

Smart Fundraisers are Prepared for Uncertainty

Smart fundraisers are getting better at planning for uncertainty. Just when we thought we were out of the woods, new strains and variants of the COVID virus have sent many fundraisers scrambling, again. Rather than waiting for things to ‘return to normal,' be prepared to pivot. A good fundraising plan should start with an analysis of development activities, either a formal audit or an informal survey of the current [...]

4 Foundational Tips for a Sure-Fire Fundraising Strategy in 2022

Remember, each passing year is another chance to improve. Imagine what your organization could accomplish in 2022 if you began each initiative with streamlined donor records, an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. While your nonprofit’s plan will be unique, these foundational tips are sure to help you set the stage for the new year with a sure-fire [...]

Your Nonprofit Logo is a Spark, Not the Flame

Remember these words: Your nonprofit's logo is not your story. If you Google “nonprofit logos,” you’ll see some common themes. Hands. Globes. Holding hands around a globe. Hearts. I get how this happened. Many nonprofit leaders really want to take every opportunity to help you understand that they are helping people. They want that to be clear. They want to use every tool, including their logo, to tell their [...]

How to Confidently Make the “Ask” (Even if You Hate Fundraising)

How to Confidently Make the "Ask" (Even if You Hate Fundraising) What if you knew the steps to pivot off the spin-cycle of small gifts and start securing larger donations on a regular basis? How would you like to be able to confidently make the ask necessary to secure 50-75% of the funding you need each year by leading your top 30 donors to their best gift? It’s doable. [...]

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