Generation Giving: 3 Recommendations from The Next Generation of American Giving Report


Relationship-building and fundraising go hand-in-hand. And like any good relationship, you need a solid foundation to build upon. It’s one thing to know the basic demographic (age, location) information of your supporters, but what additional insight does that demographic information hold? The 2018 Next Generation of American Giving report by The Blackbaud Institute goes in-depth into generational giving trends and multichannel preferences to explore how life stage and the unique outlook of each generation shape people as givers. This report offers a unique way for fundraisers to learn about their donors and to reflect on the messages and channels they’re using [...]