Recurring Giving for Nonprofits


First, let's talk about why nonprofits need a Recurring Giving Program. Does your organization struggle with a dwindling number of donors, year-over-year? For most, the answer to that question is , "YES".  Countless studies, including the 2018 Fundraising Effectiveness Survey Report,  have shown that a first time donor is much more likely to never donate to your organization again. To the tune of over 50%. That means that your pool of donors is likely to go from, let's say, 1,000 donors to only about 500 the following year. How are you going to find 500 donors to just break even with [...]