Giving Thanks: How to Show Gratitude in the Holiday Season


With nearly one-third of all charitable contributions occurring during the holidays, the most wonderful time of the year is also the busiest for your nonprofit. There’s no better time to show your thanks to your donors than the holiday season, a time centered around generosity and giving back. Even outside of the holiday season, donor appreciation is an essential part of any advocacy campaign. It’s a necessary tactic for boosting retention, which is important to guarantee a strong start for your nonprofit in the new calendar year. Your appreciation messages should make your supporters feel special. To achieve this, your thank-you [...]