4 Surefire Strategies for Effective Major Donor Fundraising
emily.holland2024-06-25T16:13:17-04:00Major gifts—the largest individual contributions your organization receives—are one of the most significant sources of nonprofit revenue. Many organizations find that 80% of their individual donation revenue comes from just the top 20% of their donors. In some cases, the ratio is closer to 90/10! What constitutes a major gift will vary based on your nonprofit’s unique size and scope. However, the importance of these gifts is the same across the board—they provide funding for the largest, most impactful initiatives your organization runs, from launching new programs to expanding your facilities so you can serve more community members. In this guide, we’ll discuss [...]