Major gifts are the largest gifts your nonprofit receives. And no matter what a major gift looks like for your organization—whether that be $10,000 or $100,000—these large donations can do wonders for your nonprofit. Specifically, major gifts make up a large part of your revenue and empower you to not only strengthen your existing programs and services but also increase your capacity to serve your beneficiaries, potentially through increasing your nonprofit's endowment. But before you can tap into these benefits, you have to identify your major donors and prepare to cultivate strong relationships with them. This is done through comprehensive prospect [...]
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The word “quality” gets tossed around a lot within healthcare, and it can mean different things to different people. In fact, quality for a patient likely translates to the amount of wait time in an exam room or their doctor’s bedside manner. But when primary care providers think of quality they may consider whether all of their patients have made their scheduled appointments or received necessary vaccinations. Similarly, hospital donors may look at quality more holistically and want to know how their contributions are furthering clinical effectiveness and patient satisfaction. Healthcare KPIs (key performance metrics) bridge the gap between all of [...]
While classes are out for summer vacation, many school organizations are still working hard to prepare for the upcoming school year. For example, the PTA might be meeting to plan fun events for students that motivate them to get involved in the community, while the marching band practices for the approaching competitive season. Because these organizations are still meeting, rehearsing, and preparing over the summer, they need to secure the funding and resources that will help them operate in the summer months and during the academic year. This is where summer fundraisers come in. After all, this is the perfect time [...]
Improving your donor retention rate is likely at the top of your nonprofit’s priority list. Your organization should seek to retain donors at all levels, but it’s especially essential to create a major donor retention plan. These donors typically make up only around 20% of a nonprofit’s donor base, but they contribute a staggering 80% of funding (this is known as the Pareto principle or the 80/20 rule). According to a Bloomerang study, 53% of nonprofits say that major gifts are absolutely crucial for their organizations, but only 41% of nonprofits have a major gift strategy. With a clear major gift [...]
When your nonprofit creates or updates your fundraising plan, you’ll probably plan at least a few one-time initiatives and donation drives. But you’ll also want to make sure you have several ongoing revenue streams set up and detailed in your plan. By adding more revenue streams, your organization will have reliable funding coming in all year long. Diversifying your nonprofit’s revenue streams is more sustainable over time than relying solely on donations, and it can push your organization toward greater overall fundraising success. In order to diversify your revenue, you’ll need to get creative and weigh different options to find the [...]