Key Markers of a Major Gifts Prospect & How to Leverage Them
jenny.russ2023-06-28T16:43:32-04:00Major gifts are the largest gifts your nonprofit receives. And no matter what a major gift looks like for your organization—whether that be $10,000 or $100,000—these large donations can do wonders for your nonprofit. Specifically, major gifts make up a large part of your revenue and empower you to not only strengthen your existing programs and services but also increase your capacity to serve your beneficiaries, potentially through increasing your nonprofit's endowment. But before you can tap into these benefits, you have to identify your major donors and prepare to cultivate strong relationships with them. This is done through comprehensive prospect [...]