julia.mayer

When you’re in the thick of planning a fundraising event, you know that all the details matter, but sponsorships are especially important to maximize revenue and fundraising outcomes. It’s important to note that sponsors should be stewarded differently than your organization’s regular donors. Sponsors typically give larger amounts of cash, in-kind donations, or assets than average donors, which means that you, as a fundraiser, need to employ different strategies to get them onboard and be prepared to spend more time and effort maintaining the relationship. The great thing about these types of sponsorships is that they are a win-win for your [...]