tnpadmin, Author at Top Nonprofits by Nexus Marketing

Surprise! New Donors, Out of the Blue

tnpadmin2017-08-19T06:19:44-04:00

Everyone wants one. Not every organization gets one. Guess what? Surprise new donors are...well, surprising! Organizations aspire to nurturing the kind of donors who make an unexpected bequest, one of the frequent ways donors truly surprise nonprofits. These surprise donors are ones who never interact with your planned giving program. Most often they have never previously written a check. And when affinity works its own magic, you can’t predict some of the largest gifts that may come your way. Here are just a few surprise donor profiles of those who have given mightily-- but not predictably! (Note: These just [...]

Surprise! New Donors, Out of the Bluetnpadmin2017-08-19T06:19:44-04:00

Revolving Doors: What’s a Nonprofit To Do About Employee Turnover, Part 1

tnpadmin2017-08-16T05:06:30-04:00

Today, some nonprofit employees seem like rolling stones. They come in, work for a few years or less, and leave to other opportunities. Why are employees--particularly fundraisers--“gathering no moss”? Can organizations effectively quell the revolving door trend? The Chronicle of Philanthropy reports in Half of Fundraisers in the Top Job Would Like to Quit, that fifty percent of chief fundraisers plan to leave their jobs within two years. Forty percent are thinking about leaving fundraising entirely. “Too many organizations lack a culture of philanthropy, which means that development directors don’t have the conditions they need to succeed,” Marla Cornelius says. “It’s a [...]

Revolving Doors: What’s a Nonprofit To Do About Employee Turnover, Part 1tnpadmin2017-08-16T05:06:30-04:00

Nonprofit Logos List [Update]

tnpadmin2021-08-28T10:44:56-04:00

The 2016 Edition of the Best Nonprofit Logos is live. Design is a rapidly improving area in the nonprofit sector. Still, most organizations can strive to improve their design and branding. We wanted to provide you with some inspiration, so we put together our first edition of our Nonprofit Logos List. These 50 logos are listed in alphabetical order. Individual logos were evaluated based on a number of criteria (specified on the nonprofit logos list page) as well as by our subjective opinion. Keep in mind, this is a ranking based on the logo only and is not necessarily a reflection of the [...]

Nonprofit Logos List [Update]tnpadmin2021-08-28T10:44:56-04:00

Crowdfunding for Nonprofits: It’s Still Growing!

tnpadmin2017-08-12T13:02:29-04:00

Nonprofits in search of more funds and a strong social media program should consider a crowdfunding campaign. Crowdfunding not only raises money but increases brand awareness. Devin D. Thorpe, author of Crowdfunding for Social Good, believes: “While crowdfunding does not constitute a complete development plan, no development plan is complete without crowdfunding.” A recent Crowdfunding Industry Report outlined how the crowdfunding track record: $1.5 billion raised in 2011, $2.7 billion in 2012, and $5.1 billion in 2013. The most recent data pins social causes as the most active category (30%), with the average successful campaign raising approximately [...]

Crowdfunding for Nonprofits: It’s Still Growing!tnpadmin2017-08-12T13:02:29-04:00

How to Leverage Events for Future Fundraising Down the Road

tnpadmin2017-08-07T22:44:55-04:00

Most nonprofits and community benefit organizations have one annual signature event or host several events throughout the year. While they are an important part of their fundraising plan for both revenue and awareness, a big fundraising event should not be an end in and of itself. Why Not? Events hold the potential to significantly expand an organization’s traditional fundraising pipelines, and a carefully planned strategic approach can convert event donors into annual fund, major, and even planned gift donors. The Upside of Events We all know successful events can bring in much-needed money and support a nonprofit’s [...]

How to Leverage Events for Future Fundraising Down the Roadtnpadmin2017-08-07T22:44:55-04:00

5 Ways to Amp Up Online Marketing

tnpadmin2017-08-01T06:02:33-04:00

Online marketing and social media can be an incredibly efficient way to gain awareness of your cause and to engage supporters. The trick is to know how to best utilize it. Emily Goodstein, (on Twitter @EmilyGoodstein) D.C.-based Online Marketing and Social Media Strategist, has help for us all. Take a listen to this podcast to hear her 5 favorite ways to amp up a nonprofit's social media effort. [adrotate banner="111"] Key Takeaways: Communicating with your supporters and donors with multiple touches through multiple channels results in greater giving. Facebook: Focus on interactions rather than Likes Twitter: Include current appeals, conferences, events in the Twitter [...]

5 Ways to Amp Up Online Marketingtnpadmin2017-08-01T06:02:33-04:00

Drive Before You Buy: A Primer on Intelligent End of Year Giving

tnpadmin2017-07-25T20:47:39-04:00

Drive Before You Buy: A Primer on Intelligent End of Year Giving During the holiday season, temperatures may be dropping, but we warm up to one another. For many, it’s a time to enjoy the company of loved ones, reflect on the past year, and give generously. Chances are, your nonprofit also participates in the season of giving, and asks supporters to give a little more on days like Giving Tuesday. Ideally, in this warm and fuzzy world, all this might happen easily and without negative consequence. The reality is, however, there can be bad actors playing the Grinch [...]

Drive Before You Buy: A Primer on Intelligent End of Year Givingtnpadmin2017-07-25T20:47:39-04:00

Ask and Receive: Make Monthly Giving Your Website Default

tnpadmin2017-07-22T07:58:28-04:00

This article originally appeared on Blackbaud's NPEngage and is being used here with their permission. With online giving now a major component of most organizations’ donor programs, it’s imperative that your donation forms are optimized to be effective. It’s also important to ask for the donation you want. And trust me—you want monthly gifts! In fact, it was revealed in the Blackbaud Institute’s Sustainers in Focus Part 1 that donation revenue has the potential to increase by a whopping 50-300% per donor when you can get them to commit to sustained giving. By making monthly giving the website default, you are signaling that [...]

Ask and Receive: Make Monthly Giving Your Website Defaulttnpadmin2017-07-22T07:58:28-04:00

8 Steps to Building a Nonprofit Career

tnpadmin2017-07-21T01:02:16-04:00

What are your nonprofit career goals? Are you considering making a career change within the sector? Or do you see yourself advancing in your organization over the next few years? Either way, it is important to set goals. Bridgespan and former Bridgespan partnerWayne Luke discuss the steps to building your career in the nonprofit sector with Building a Nonprofit Career Path. 1. Focus on your current job. Do your best at your current position. If you are thinking about trying to advance within your organization or are thinking about a career change, doing your best now will pay off [...]

8 Steps to Building a Nonprofit Careertnpadmin2017-07-21T01:02:16-04:00

Nonprofit Cyber Security Needs

tnpadmin2017-07-03T11:51:23-04:00

With our limited resources, keeping secure is often overlooked. But nonprofit cyber security needs should be top of mind. Nonprofits store a ton of personal information online. Information such as donor data, credit card information, staff employment and health insurance. Imagine how your donors would feel about sharing any information, were there a breach in cyber security putting them at risk. In July, Third Sector Today discussed Cyber Security with digital strategist Chris Dufour with Cyber Security Q&A: Nonprofits at Risk. When asked what is important for nonprofits to understand about security, Dufour said, “I hear that it’s [...]

Nonprofit Cyber Security Needstnpadmin2017-07-03T11:51:23-04:00

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