tnpadmin, Author at Top Nonprofits by Nexus Marketing

Social Media Tips: How to be Political Without Being Too Political

tnpadmin2016-12-24T00:29:21-05:00

Here comes the 2016 presidential election. Arguably one of the most divided, emotional, angry, and intense elections of modern times, not a day goes by without a crazy sound bite, a scandal, a retraction, or a questionable campaign ad. Every day on my newsfeed, I see something else that’s cringe-worthy. Lots of “unfriend” and “unfollow” actions that keep me wondering how I’d missed these signs before. Politics can bring out the ugly in people. But come November, we’ve all got to sit back and accept whatever happens. And doesn’t it seem silly to burn bridges for something so temporary? [...]

Social Media Tips: How to be Political Without Being Too Politicaltnpadmin2016-12-24T00:29:21-05:00

Shape Reputation by Managing Perception

tnpadmin2016-12-09T20:51:11-05:00

When you were in high school, reputation was everything. How your classmates perceived you, i.e. your way of dressing, what you did for fun, determined whether you had a cool reputation or not. When starting a nonprofit, the way to be cool with the staff, the donors, the board of directors, and the general public involves carefully crafting their perceptions of your organization. Much of this perception building happens as a result of precise marketing and preventive strategies, in person and especially online, an effective vehicle for reaching many people around the world. Here are some ways to obtain and maintain [...]

Shape Reputation by Managing Perceptiontnpadmin2016-12-09T20:51:11-05:00

4 Tips for Managing Your Nonprofit Board

tnpadmin2016-12-09T17:20:51-05:00

Congratulations, you are now the new executive director of a non-profit organization. One of the most challenging things you will have to do is to effectively “manage up” and work well with your board of directors. As an executive director, it is critically important to set the right tone from the outset and strike a balance that will allow you to do your work and productively collaborate with your board in the best interest of your charity. First, it is important to understand the role of your non-profit board. The most critical functions of a board are the following: Ensure the [...]

4 Tips for Managing Your Nonprofit Boardtnpadmin2016-12-09T17:20:51-05:00

9 Key Fundraising Performance Indicators Every Nonprofit Should Be Tracking

tnpadmin2016-12-05T18:31:13-05:00

When it comes to determining how efficiently your nonprofit raises money, there’s nothing quite as helpful as a large pool of accurate, relevant fundraising performance indicators that can objectively show you exactly how well you’re doing. But sometimes, it can be tough to figure out exactly what measures your organization needs to identify where your fundraising performance may be lacking. That said, most nonprofit organizations will always be able to make use of some of the same core Key Performance Indicators (KPIs). We’ve selected nine fundraising-related KPIs that have aided Development Directors, Executive Directors, Major Gift Officers and nonprofit management everywhere. 1. [...]

9 Key Fundraising Performance Indicators Every Nonprofit Should Be Trackingtnpadmin2016-12-05T18:31:13-05:00

Year-End Fundraising Season: Top Tips to Prepare Your Nonprofit
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Year-End Fundraising Season: Top Tips to Prepare Your Nonprofit

tnpadmin2022-12-08T10:05:43-05:00

Planning your year-end fundraising strategy is an important process that requires time. So, even if the end of the year is months away, it’s worth it to get started now. After all, your nonprofit will likely be too busy making resolutions for the new year to build an effective strategy amid this vital fundraising period. That’s why preparing months in advance helps your nonprofit capitalize on year-end giving. Donations tend to snowball at the end of the year. In fact, a quarter of all 2021 online fundraising revenue was received in December. The last thing you want is to miss out [...]

Year-End Fundraising Season: Top Tips to Prepare Your Nonprofittnpadmin2022-12-08T10:05:43-05:00

Four Trends to Watch in Peer-to-Peer Fundraising

tnpadmin2016-11-24T23:58:35-05:00

The State of Peer-to-Peer Fundraising 2016 Report from DonorDrive has new stats that bring four key trends to light, all of which can dramatically increase your fundraising. DIY is on the rise At the nonprofit conferences everyone is talking about Do It Yourself fundraising. If you're not familiar with it, DIY gives your supporters the opportunity create their own campaigns (based on things like life events, memorials or running in a marathon) through your peer-to-peer software. It's quickly becoming the next revenue stream in fundraising and many organizations are using it to replace lost income from waning signature events. Stats from [...]

Four Trends to Watch in Peer-to-Peer Fundraisingtnpadmin2016-11-24T23:58:35-05:00

Donor Retention: 3 Modern Strategies to Maintain Growth

tnpadmin2016-10-27T23:43:51-04:00

CP_TopNonprofits_X Strategies to Retain the Modern Donor_Feature.jpg Perhaps the most frustrating part of running a nonprofit organization is seeing short term growth in your donor pool disappear from one fundraising campaign to the next. If you want your nonprofit to be successful in the longrun, retaining your donors is a must. Historically, donor retention has been a difficult endeavor. Without the right tools to manage your donor pool, it’s impossible to adequately strategize retention. Luckily, it’s never been easier to convert one-time givers into recurring donors. Check out these 3 modern techniques to retain donors and make your nonprofit successful for [...]

Donor Retention: 3 Modern Strategies to Maintain Growthtnpadmin2016-10-27T23:43:51-04:00

How Nonprofits Take Advantage of Matching Gifts

tnpadmin2016-10-25T21:05:42-04:00

One of the largest sources of untapped funding for nonprofit organizations comes from corporate philanthropic programs. These include matching gift programs, in which corporations match employee donations, usually dollar for dollar, to eligible nonprofit organizations. About 65% of Fortune 500 companies offer a program like this, as well as countless other corporations, so the chances that a donor works for a company with a matching gift program is relatively high. The problem is that a majority of donors aren't aware that these programs exist. Or if they do, they believe the matching gift request submission process to be a long and [...]

How Nonprofits Take Advantage of Matching Giftstnpadmin2016-10-25T21:05:42-04:00

4 Tips for Effective Online Interviews

tnpadmin2016-10-19T01:16:13-04:00

"While I wouldn't recommend using it for a second round interview, online video interviews are a great way to screen interviewees for the first round," offers Don Tebbe, an Executive Succession & Planning Consultant and Author. "It gives more texture to your interview than a phone call," but he warns that it shouldn't act as a substitute for all face-to-face meetings or for advanced rounds of interviewing. Technology exists to make our lives easier: By utilizing online platforms like Zoom, WebEx, GoToMeeting, Skype, or Google Hangouts, "...you can leverage technology and increase cost effectiveness at your organization," according to Tebbe. Having conducted many [...]

4 Tips for Effective Online Interviewstnpadmin2016-10-19T01:16:13-04:00

Leveraging Linkedin to Connect Your Nonprofit

tnpadmin2016-10-18T01:00:04-04:00

This post was originally published on our sister site, Third Sector Today Feel at Home on LinkedIn LinkedIn is the nice aunt of social media–it’s more civil, professional, and informational. Its “house” is visited by influencers who bring advice, expertise, and resources like the flowers, candy, and wine you bring to your auntie’s place–all for the taking. This is a place of generosity, sharing, and (usually) professional demeanor. Job seekers and employers regard LinkedIn as a garden of leads (like your aunt’s “pick your own” kitchen garden)–in both job openings and potential employers. Everyone’s on their better behavior here. Like your [...]

Leveraging Linkedin to Connect Your Nonprofittnpadmin2016-10-18T01:00:04-04:00

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