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So far tnpadmin has created 198 blog entries.

Capital Campaigns: 4 Strategies to Get Your Board Involved

2016-09-27T10:46:12-04:00

A capital campaign is a fundraising campaign hosted by a nonprofit with a specific dollar amount in mind. There is an intense focus on funding a high-cost project, backed by a nonprofit’s board, and the campaign’s timeline can last upwards of a year, consisting of two phases: the quiet phase and the public phase. The quiet phase comes after your preparation. This is when you’ll focus on major gift donations and reach 50%-70% of your end goal. Then, you’ll have your kickoff event followed by your public phase, which is when you branch out to your entire donor base and your [...]

Capital Campaigns: 4 Strategies to Get Your Board Involved2016-09-27T10:46:12-04:00

7 Social Media Mistakes that Affect Brand Perception

2016-09-25T20:04:22-04:00

Many people confuse brands for logos, icons, and marks. Your organization's true brand is actually not defined by you. It's the impression or gut reaction people have about your organization. Logos, tag lines, typefaces, imagery standards, and communicated values are all used to help shepherd this perception of your organization. Unfortunately, they can't dictate how people perceive you. No organization would intentionally communicate their brand attributes as "Desperate," "Depressing," "Manipulative," "Uncoordinated," or "Unreliable" but if you're not careful you could be communicating just this via your social media. Here are some of the most common mistakes: Making too many [...]

7 Social Media Mistakes that Affect Brand Perception2016-09-25T20:04:22-04:00

Does Your Nonprofit Prioritize Diversity?

2016-09-19T19:17:01-04:00

  Workplace diversity is indeed a diverse concept, encompassing a wide array of people in terms of gender, sexuality, race, ethnicity, age, ability, economic status, and more. Most nonprofits tout diversity in their staff and their actions as though achieving full-fledged diversity were a high honor. But how many prioritize diversity, making it a reality for most nonprofits?   According to the Level Playing Field Institute’s April 2011 study of over 1,600 nonprofit employees, “Nearly 90% of employees believe that their organization values diversity. However, more than 70% believe that their employer does not do enough to create a diverse and inclusive [...]

Does Your Nonprofit Prioritize Diversity?2016-09-19T19:17:01-04:00

Text Messaging Q&A with Freddie Bologno at DoSomething.org

2016-09-19T16:52:01-04:00

Craig Van Korlaar (TopNonprofits) With me today, I got Freddie Bologno the Director of Mobile Messaging with DoSomething.org. Through their work, they develop best practices for how to engage young people in social action using everyday technology like text messaging. Freddie, thanks for joining us. Preview of the Topics Covered Responsibilities of a Director of Mobile Messaging How does mobile messaging fit into the greater organization & mission Tips and best practices for organizations considering text message Q: Freddie, can you tell us a little bit more about the platforms and responsibilities that you have as director of mobile? Freddie Bologno (DoSomething.org): [...]

Text Messaging Q&A with Freddie Bologno at DoSomething.org2016-09-19T16:52:01-04:00

Donor-Advised Funds: A Secret Source of Fundraising Revenue

2016-09-17T11:10:06-04:00

If you’ve overlooked donor-advised funds as a means of revenue in the past, consider this: This very second, over $70.7 billion in donor-advised funds are currently available in 240,000 donor accounts. Your nonprofit should take full advantage of that source of funds! What is a Donor-Advised Fund? A donor-advised fund is a philanthropic giving vehicle administered by a charitable sponsor. A charitable sponsor is a 501(c) (3) organization that has legal control over the donor advised fund and is responsible for operating and maintaining it. Charitable sponsors include public charities, community foundations, and charitable funds that are associated with an investment [...]

Donor-Advised Funds: A Secret Source of Fundraising Revenue2016-09-17T11:10:06-04:00

6 Tips to Spice Up Your Nonprofit Newsletter

2016-09-16T13:46:37-04:00

When I’m working with clients, I frequently get questions about how to make their nonprofit newsletters track better. Low open and engagement rates that aren’t even worth tracking can make your newsletter seem worthless. But I assure you, if it’s done correctly, it’s NOT worthless. A newsletter is your way to stay in touch with your audience. They’ve opted in to receive it, so you should most certainly give them what they want. But, like anything else, you can’t phone it in. Don’t just include information they can pull from other resources. Make your content unique and eye-catching, and I guarantee [...]

6 Tips to Spice Up Your Nonprofit Newsletter2016-09-16T13:46:37-04:00

3 Constituent Personas That Nonprofit Content Marketers Should Target

2016-09-08T13:09:03-04:00

According to Content Marketing Institute’s 2015 “State of Nonprofit Content Marketing” - 61% of marketers are using content marketing, only 35% say they are using it effectively, and only 23% report having a written content strategy.   These numbers tell me two things. First, there’s a lot of really bad content out there. And secondly, there is a TON of room for improvement for nonprofits looking to find success with content marketing.   Let’s take the first big step in documenting your content marketing strategy by determining exactly whom you should be targeting with the content you create.   Successful nonprofit [...]

3 Constituent Personas That Nonprofit Content Marketers Should Target2016-09-08T13:09:03-04:00

5 Fatal Volunteer Management Mistakes (And How to Avoid Them!)

2016-08-30T15:22:41-04:00

In order to maximize your volunteer program’s effectiveness and provide a positive volunteer experience, you’ll need to devise a concrete management strategy that prioritizes your volunteers’ needs. Because there are so many moving parts involved in volunteer management, many nonprofits get a little lost along the way (and some don’t even know where to start). If that sounds like your organization, never fear! In this article, we’ll talk through 5 common volunteer management mistakes that nonprofits make every day, and we’ll show you some surefire ways to correct them. Here’s an overview of the mistakes we’ll cover: You’re not communicating clearly. [...]

5 Fatal Volunteer Management Mistakes (And How to Avoid Them!)2016-08-30T15:22:41-04:00

Your Reputation: Damaged. Now What?

2016-08-26T00:36:57-04:00

  My freelance roles give me a whole new perspective to many different companies and industries. And the beauty of being the freelancer is that I technically don’t have to deal with the nuances. But, of course, I still have to be on my best behavior, or else I could drastically damage my reputation and put my career in jeopardy.   I’ll be honest when I say that I’ve left past jobs because I couldn’t mend a damaged reputation. This is something many of my millennial friends have struggled with, as we navigate through a working culture that doesn’t quite like [...]

Your Reputation: Damaged. Now What?2016-08-26T00:36:57-04:00

Where to Find a Top Nonprofit Degree Program

2016-08-22T07:25:32-04:00

  The growth in nonprofit management degree programs on the nonprofit sector supports the need for the United States’ nonprofit growth sector, up 11.3% over the decade from 2003 to 2013, according to the National Center for Charitable Statistics. So Top Nonprofits’ list of Top 100+ Nonprofit Degree Program by State is a great resource when considering an undergraduate or graduate degree program for bachelor’s or master’s credentials.   While nonprofit administrators often move to the sector from business and specialties, many seeking careers in nonprofit prepare by earning a focused degree, usually at the undergraduate level.   Very often the [...]

Where to Find a Top Nonprofit Degree Program2016-08-22T07:25:32-04:00
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