tnpadmin, Author at Top Nonprofits by Nexus Marketing

Proving ROI of Your Non-Viral Digital Campaign

tnpadmin2016-03-06T12:57:12-05:00

This piece is based on the Proving ROI: Quantitative and Qualitative Measures of a Successful Digital Campaign workshop presented by Devon Hopkins and Leah Stern at NTEN's 2017 Nonprofit Technology Conference. So you’ve successfully launched your most recent digital campaign. It’s catchy, it’s meaningful, and it’s got a pretty amazing hashtag. Sounds like you’re on your way to going #IceBucketChallenge-level viral, right? I hope so. The Ice Bucket Challenge is arguably one of the best grassroots nonprofit social media campaigns that ever was. There were several things that came out of it. Number one: Awareness, which was measured by [...]

Proving ROI of Your Non-Viral Digital Campaigntnpadmin2016-03-06T12:57:12-05:00

Brand & Creative Process Q&A with Keri Goff at DoSomething.org

tnpadmin2016-03-06T07:57:38-05:00

Craig Van Korlaar (TopNonprofits): DoSomething is special. It is one of the youngest organizations in terms of age and audience in the Top 100 Nonprofits List, yet it ranks all the way up at #5. With me today is Keri Goff, the Creative Director and Producer at DoSomething.org. Preview of the Topics Covered Description of DoSomething.org's Brand Role and responsibilities of a Creative Director Keri's definition of Brand Brand Advice for Startups How DoSomething.org handles creative requests DoSomething.org's Branding Guide Q: Keri, how would you describe the DoSomething brand in 1 or 2 sentences? Keri Goff (DoSomething.org): At DoSomething.org, we pride ourselves on [...]

Brand & Creative Process Q&A with Keri Goff at DoSomething.orgtnpadmin2016-03-06T07:57:38-05:00

5 Important Tips for Succession Planning

tnpadmin2016-03-03T21:39:22-05:00

Succession planning for nonprofit organizations requires more attention. A CompassPoint and Meyer Foundation study in 2011 found that only 17% of nonprofits surveyed had a document detailing their succession planning. However, 67% of executive directors anticipated leaving the organization within the next five years. Further, the study found nearly a third of current directors (31%) had tenure of fewer than three years, which was more than the 27% of executives who had ten or more years of experience. Clearly, as the economy continues to improve and the nonprofit sector evolves with the demands of the 21st Century, there is a great [...]

5 Important Tips for Succession Planningtnpadmin2016-03-03T21:39:22-05:00

Planned Giving’s Role in Your Development Strategy: 6 Steps
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Planned Giving’s Role in Your Development Strategy: 6 Steps

tnpadmin2022-10-03T10:49:07-04:00

Seeking out new revenue streams helps your nonprofit maintain healthy and diverse funding sources. Among these sources, planned giving has the potential to provide long-term, reliable support. However, compared to other fundraising strategies, its potential role in nonprofit development is often overlooked. Regardless of the size, mission, or budget of your organization, planned giving should be a part of your development plan. If you have a strong donor base, solid infrastructure, and a cohesive board, you already have the foundation for implementing a planned giving program. To help launch your program, we’ll walk through six steps for getting started with planned [...]

Planned Giving’s Role in Your Development Strategy: 6 Stepstnpadmin2022-10-03T10:49:07-04:00

Humans@Work: How to Successfully Tackle HR Challenges
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Humans@Work: How to Successfully Tackle HR Challenges

tnpadmin2021-10-18T15:30:05-04:00

JER HR Group has produced a delightful and informative curated paper tackling some of the most important—and challenging—HR issues facing leaders and HR executives today. David Moff, SPHR, SHRM-SCP, writes on how to best build trust between the HR team and employees in Jumping the HR Trust Barrier. John D. Wing tackles tough issues in Managing Political Activism in the Workplaceand Dr. Robin Kelley lays out Diversity, Equity & Inclusion: How to Start & Keep Going. Larry F. Beers reviews Five Compensation Trends to Watch into 2021 and Sandie Bateman, MBA, CPTD tackles Challenges to Leadership Effectiveness. Brenda H. Thompson [...]

Humans@Work: How to Successfully Tackle HR Challengestnpadmin2021-10-18T15:30:05-04:00

Capitalizing on Charity Auctions and Matching Gifts with Software

tnpadmin2016-01-31T15:54:44-05:00

If your organization is hosting a charity auction, you’re likely wondering how you can raise as much money as possible during your event. Marketing matching gifts during the planning process and in post-event follow up is one way to do just that. But we’ll let you in on another little secret: so is using software. Both charity auction and matching gift software can help you capitalize more on the fundraising strategies they address. In this article, we’ll walk you through how you can use each of these tools to make the most out of your next event. Here’s a sneak peek [...]

Capitalizing on Charity Auctions and Matching Gifts with Softwaretnpadmin2016-01-31T15:54:44-05:00

The real “challenge” of the Ice Bucket Challenge

tnpadmin2016-01-08T09:46:28-05:00

This guest post is from Barbara Newhouse, Past President and CEO of the ALS Association and was originally published to the DonorDrive Blog. Many people are under the impression that some great marketing guru came up with the Ice Bucket Challenge. That’s not true. It started with three young men, all in their thirties—and all with ALS. They harnessed the idea of dumping cold water on one’s head, not so much as a fundraiser, but as an awareness campaign. Anthony Senerchia, Pete Frates and Patrick Quinn wanted to give a face to ALS. They wanted people to know that it’s ALS and not Lou [...]

The real “challenge” of the Ice Bucket Challengetnpadmin2016-01-08T09:46:28-05:00

How to Turn Your Nonprofit Idea into a Legal Entity (US)

tnpadmin2016-01-07T09:04:09-05:00

If your passions have led you to consider starting a nonprofit, then you’ll be happy to know that nonprofits come with a host of benefits. Perhaps the most well-known advantage is becoming eligible for tax exemption, but there are many others that are equally beneficial. After becoming a nonprofit, your organization will enjoy limited liability under the law and be eligible to receive grants and donations. Additionally once you get over the hurdle of initial funding, nonprofits tend to attract very interesting employees. Oftentimes, people that work for these organizations have a strong work ethic and are very passionate about helping [...]

How to Turn Your Nonprofit Idea into a Legal Entity (US)tnpadmin2016-01-07T09:04:09-05:00

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