tnpadmin, Author at Top Nonprofits by Nexus Marketing

Volunteer Management 101: 5 Keys to Total Volunteer Success

tnpadmin2018-11-28T22:33:21-05:00

Volunteers are the driving force behind many nonprofits. Think about it: these amazing individuals dedicate their time and talents to your cause in a myriad of ways, from helping you pull off your fundraising event to serving others in their community on your behalf. So, how do you show volunteers that they made the right choice by becoming a part of your organization? By providing a positive volunteer experience, for starters! Managing volunteers is no small task, but with a little effort on your part, you can develop a volunteer program that’s effective, engaging, and exceptionally fulfilling for everyone involved. In [...]

Volunteer Management 101: 5 Keys to Total Volunteer Successtnpadmin2018-11-28T22:33:21-05:00

Millennials and Freelancing: The Future of the Workplace?

tnpadmin2018-11-16T03:42:24-05:00

You’ve heard it virtually everywhere – Millennials hate the idea of a 9 to 5 work schedule. Not only does it keep us glued to a computer at some of the best times for grocery shopping, hiking, running errands, or even getting a haircut, it dictates how late we can stay out or how much craft beer we can drink the night before. I know what you’re thinking. “Boo-hoo, poor Millennials. You have to be somewhat responsible and grow up.” Well, that attitude might keep you from hiring some of your best, and most productive workers, in freelance Millennials. Further, it's [...]

Millennials and Freelancing: The Future of the Workplace?tnpadmin2018-11-16T03:42:24-05:00

Nonprofit Marketing: Is Your Brand Magnetic?

tnpadmin2018-10-30T04:14:20-04:00

The following is part of a six-part series based on content from Social Media Week Los Angeles, held at the Broad Stage in Santa Monica, June 12-14, 2018. For more tidbits and conference coverage, follow #SMWLA on Twitter. Blame the algorithms. Blame the bots. Blame the 24-hour news cycle. The internet is OVERLOADED with content. And no matter how much blood, sweat, tears, time, and dollars you throw at your brand strategy, there’s a good chance you’re not going to get noticed…especially if your brand is lame. It doesn’t matter how impactful your cause and mission are, if you [...]

Nonprofit Marketing: Is Your Brand Magnetic?tnpadmin2018-10-30T04:14:20-04:00

Get Resourceful with Your Nonprofit’s Limited Budget

tnpadmin2018-10-29T12:56:00-04:00

Time and time again as we are working with our nonprofit clients we hear a common challenge: We don't have the budget to do that. Whether it's investing in a new website, buying a better camera, spending money on a fancy social media metrics dashboard, or even having a full-time social media employee, the refrain is all the same - small nonprofits are strapped for cash and have a limited budget. We get it, we really do. At CSL, the majority of us have worked at nonprofits or startups so we understand competing priorities when it comes to your limited [...]

Get Resourceful with Your Nonprofit’s Limited Budgettnpadmin2018-10-29T12:56:00-04:00

The Future of the Workplace (As Requested by My Network)

tnpadmin2018-10-20T13:46:22-04:00

There's a lot of talk about what the future of the workplace will look like. So, a few weeks ago, I put out a general question to my social media networks: When considering a potential (or current) employer, what is a non-negotiable for you? I wasn’t entirely sure what I was expecting. But let me tell you that people are super passionate about this. I spent some time really trying to analyze responses in an effort to create my list, but honestly, there was one glaring theme: People want to be treated fairly and with respect. It seems so simple, right? [...]

The Future of the Workplace (As Requested by My Network)tnpadmin2018-10-20T13:46:22-04:00

Conducting Your First A/B Test (and getting buy-in from your boss)

tnpadmin2018-10-12T13:55:37-04:00

Like everything else in the world, your audience is constantly evolving, expanding, and changing. It’s impossible to keep a pulse on your audience without constantly testing. And this is where an A/B test can come in handy for marketers and fundraisers. Before you decide to do an A/B test, you MUST have a solid why. WHY are you doing this? WHY will anyone besides you care? WHY will these results be valuable enough to make any changes? These are the key questions you must answer to develop a compelling and convincing case to, as my boss puts it, “mess with [...]

Conducting Your First A/B Test (and getting buy-in from your boss)tnpadmin2018-10-12T13:55:37-04:00

Marketing Q&A with Marissa Ranalli at DoSomething

tnpadmin2018-10-12T10:29:42-04:00

DoSomething.org is currently ranked #5 on the Top 100 Nonprofits list. This is especially remarkable since the list is based on a mix of stats spanning web, social, fiscal responsibility, and transparency metrics and DoSomething is one of the youngest and smallest (in terms of full-time staff) on the list. In short, Marissa and the rest of the DoSomething team punch well above their weight class, and orgs of all sizes can all learn something from how they think and operate. Marissa Ranalli is the Marketing Manager at DoSomething.org where she focuses on integrated partnerships, analytics, and team cohesion. She is also an [...]

Marketing Q&A with Marissa Ranalli at DoSomethingtnpadmin2018-10-12T10:29:42-04:00

How to Build a Successful Recurring Giving Program Using the Tools and Theories of Behavioral Economics

tnpadmin2022-02-15T16:29:59-05:00

Did you know that recurring donors can be up to 4x more valuable than one-time donors? Online retention rates for recurring donors are above 85% with the average recurring donor giving 42% more over the course of a year than a one-time donors. Having a recurring giving (or 'monthly giving') program in place, is nothing short of a necessity. This online workshop will teach you how to set one up based on strategies that have been proven to work well. A successful recurring giving (or 'monthly giving') program can create a sustainable and scalable funding stream for your nonprofit but the [...]

How to Build a Successful Recurring Giving Program Using the Tools and Theories of Behavioral Economicstnpadmin2022-02-15T16:29:59-05:00

7 Super Steps to Recruit Nonprofit Volunteers
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7 Super Steps to Recruit Nonprofit Volunteers

tnpadmin2022-02-21T10:49:32-05:00

How can you recruit the right nonprofit volunteers? In The Seven Deadly Sins of Recruiting Volunteers, Volunteer Power provides seven tips to recruit volunteers. Just Ask. People liked being asked to volunteer. Announce why and when your organization needs volunteer help, but invite your best leads personally. Team. Work with your employees or board to create a list of individuals you feel work best for you, and then ask them to volunteer. Ask them what they enjoy doing. Lifetime volunteers. Create a relationship with new and old volunteers that will make them want to come back. When managing volunteers, treat them as [...]

7 Super Steps to Recruit Nonprofit Volunteerstnpadmin2022-02-21T10:49:32-05:00

Influencer Marketing and Nonprofits

tnpadmin2018-08-16T18:13:01-04:00

This is part one of a six-part series based on content from Social Media Week Los Angeles, held at the Broad Stage in Santa Monica, June 12-14, 2018. For more tidbits and conference coverage, follow #SMWLA on Twitter. If you pay any attention to digital marketing trends, one of the most popular buzz words right now is “influencer” marketing. In fact, I had a fellow freelance digital marketing consultant shoot me an email asking who some of my favorite Instagram influencers were because he was working on a pitch for a client. Because I’ve been researching influencer marketing (and [...]

Influencer Marketing and Nonprofitstnpadmin2018-08-16T18:13:01-04:00

About tnpadmin

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