5 Realities That Will Improve Your Donor Email Strategy
TopNonprofits Contributor2026-01-14T16:19:27-05:00Put yourself in your donors’ shoes. They’re constantly inundated with communications from for-profit and nonprofit organizations alike, all vying for their attention. How likely is it that they’ll see—let alone read—your emails? Email is a tried-and-true way to reach your supporters, but you must be strategic about the messages you send. Otherwise, you risk wasting donors’ time and your resources on sending emails that never get read. To help you optimize your nonprofit’s email strategy, we’ll explore five realities about sending emails to donors and how you can use this information to your advantage. 1. Holding donors’ attention is difficult. Nonprofit [...]










