How to Retain Your Nonprofit’s Major Donors: 4 Expert Tips
TopNonprofits Contributor2024-11-20T14:28:56-05:00While your organization should seek to retain donors at all levels, creating a major donor retention plan is essential. Research shows that while these donors typically comprise only around 12% of the average nonprofit’s donor base, they contribute a staggering 88% of funding. According to the Fundraising Effectiveness Project, nonprofits retained 42.1% of major donors ($5K-$50K) between 2023 and Q2 2024 and 46.4% of supersized donors ($50K+). To uphold this trend, your organization must invest in major donor retention and build relationships with your nonprofit’s largest contributors. Use the strategies in this guide to kickstart sustainable major gift fundraising, foster strong [...]