About TopNonprofits Contributor

This author has not yet filled in any details.
So far TopNonprofits Contributor has created 106 blog entries.

Honing Your Nonprofit’s Text Strategy: 4 Considerations

2024-12-16T07:33:41-05:00

As a nonprofit fundraiser or marketer, you may already know that text messaging is a powerful way to reach donors, catch their interest, and inspire immediate action. After all, due to their widespread popularity, smartphones are everywhere. You have undoubtedly seen people using them while eating, waiting in line, or even lounging on their couch—which means the chances of a potential supporter seeing your nonprofit’s latest text are high. However, to fully reap the benefits of text messaging, your nonprofit needs a holistic and thoughtful strategy built around its audience’s engagement expectations and communication preferences. Let’s walk through four essential considerations [...]

Honing Your Nonprofit’s Text Strategy: 4 Considerations2024-12-16T07:33:41-05:00

6 Hiring KPIs That Matter for Nonprofits & How to Track Them

2024-11-26T09:16:20-05:00

Key performance indicators (KPIs) help nonprofits determine where they stand while pursuing their most important goals. But while your organization might be on top of metrics for fundraising and volunteer recruitment, there are other operational areas you can optimize—such as hiring. Tracking hiring KPIs can be overwhelming, especially for nonprofits that have only recently started focusing on recruitment. Plus, collecting and drawing insights from the data is another matter altogether.  In this guide, we’ll review the top KPIs nonprofits prioritizing recruitment should track, the talent acquisition tools needed to track them, and why they matter. How to Track Hiring KPIs Much [...]

6 Hiring KPIs That Matter for Nonprofits & How to Track Them2024-11-26T09:16:20-05:00

5 Engaging Holiday Fundraising Ideas to Wrap up the Year

2024-11-22T13:50:13-05:00

Nonprofits raise approximately a quarter of their annual funding in the month of December. Between the festive giving mood and donors rushing to make tax-deductible gifts before the end of the year, the holidays are the most important time of year for fundraising. While classic fundraising appeals can encourage contributions, year-end is also a great time to experiment with unique fundraisers that make your nonprofit stand out. Doing so can grab new supporters’ attention and inspire loyal donors, getting them in the holiday giving spirit. To help your nonprofit solidify its year-end fundraising plans, this guide will explore five top fundraising [...]

5 Engaging Holiday Fundraising Ideas to Wrap up the Year2024-11-22T13:50:13-05:00

How to Retain Your Nonprofit’s Major Donors: 4 Expert Tips

2024-11-20T14:28:56-05:00

While your organization should seek to retain donors at all levels, creating a major donor retention plan is essential. Research shows that while these donors typically comprise only around 12% of the average nonprofit’s donor base, they contribute a staggering 88% of funding. According to the Fundraising Effectiveness Project, nonprofits retained 42.1% of major donors ($5K-$50K) between 2023 and Q2 2024 and 46.4% of supersized donors ($50K+). To uphold this trend, your organization must invest in major donor retention and build relationships with your nonprofit’s largest contributors. Use the strategies in this guide to kickstart sustainable major gift fundraising, foster strong [...]

How to Retain Your Nonprofit’s Major Donors: 4 Expert Tips2024-11-20T14:28:56-05:00

Preparing for a Feasibility Study? Do These 6 Steps First

2024-10-01T17:32:35-04:00

Feasibility studies (sometimes referred to as planning studies) empower nonprofits to make the best possible strategic decisions for their major fundraising campaigns. This early part of the campaign planning process sets up organizations to succeed in both the short and long terms, ensuring campaign success and driving future impact and growth. However, you won’t conduct these studies in a vacuum. To maximize their benefits, your organization must prepare and be able to clearly articulate your preliminary campaign plans and the broader context of your operations and needs. If you’ve conducted a capital campaign before, you’re likely familiar with feasibility studies. If [...]

Preparing for a Feasibility Study? Do These 6 Steps First2024-10-01T17:32:35-04:00

How to Handle Moves Management With Nonprofit Cloud

2024-10-01T08:23:59-04:00

Moves management is the process of identifying and qualifying donors, building relationships with them, and attempting to upgrade them to the next level of giving or engagement. This process requires coordination across multiple staff members and teams, and it can be challenging for nonprofits to manage donor life cycles and major giving. With patience and long-term planning, moves management pushes each supporter closer to donating or upgrading. This is why having technology that facilitates meticulous documentation, teamwide collaboration, and centralized data is so important. In this guide, we’ll explore the top ways your nonprofit can use Salesforce Nonprofit Cloud to oversee [...]

How to Handle Moves Management With Nonprofit Cloud2024-10-01T08:23:59-04:00

5 Nonprofit Auction Item Ideas That Appeal to Younger Donors

2024-09-24T16:05:35-04:00

Millennials (born between 1981-1996) and Generation Z (born between 1997-2012) should be at the forefront of your nonprofit’s efforts to find new donors, volunteers, and advocates. These generations tend to be socially conscious, want to create positive change by supporting causes that align with their values, and can support your organization for years to come—if you effectively connect and build relationships with them. To make a strong impression on these supporter segments, consider how you can appeal specifically to younger generations through your nonprofit’s events. For example, if you’re planning a live or silent auction, engage these supporters by strategically procuring prizes that they’d be interested in bidding on. If you aren’t sure how to go about this, you’ve come to the right [...]

5 Nonprofit Auction Item Ideas That Appeal to Younger Donors2024-09-24T16:05:35-04:00

4 Quick Tips to Remember When Planning an Advocacy Campaign

2024-10-10T11:32:48-04:00

If your nonprofit is planning an advocacy campaign, congratulations. You’re on the right track to engaging donors, supporters, and other community members in new, inspiring ways as you work to make meaningful change. Now more than ever, audiences want the organizations they support to take a stand on relevant issues and take clear steps to address them. By planning your advocacy campaign thoroughly and strategically, you’ll be better prepared to enact change at a local level and engage these audiences in the process. In this article, we’ll explore a few tips to help you get started. 1. Identify the advocacy [...]

4 Quick Tips to Remember When Planning an Advocacy Campaign2024-10-10T11:32:48-04:00

4 Items to Sell Through Your Nonprofit’s Online Store

2024-09-10T12:56:58-04:00

In the nonprofit world, it’s common to have a fundraising strategy fueled by monetary donations. However, between product fundraisers, in-person or virtual auctions, clothing drives, and other initiatives, tangible items play a large role in raising support for your nonprofit. Online stores in particular offer an additional stream of revenue for your nonprofit to raise much-needed funds. Every purchase boosts not only revenue but also awareness of your cause, which is why it’s so important to offer the right items. After all, your supporters are more likely to purchase items that appeal to their interests. In this guide, we’ll explore the [...]

4 Items to Sell Through Your Nonprofit’s Online Store2024-09-10T12:56:58-04:00

3 Tools to Help Your Organization Make Data-Driven Decisions

2024-09-04T14:51:52-04:00

When a nonprofit organization reaches a high level of data maturity and uses data to drive its decision making, it opens the door for all kinds of improvements. From boosting efficiency to increasing positive client outcomes to finding the best corporate giving opportunities, your nonprofit’s data can guide your organization to new heights. But before you can become data mature and make these informed decisions, you need software that allows you to securely collect, analyze, and report on large amounts of sensitive data. We’ll explore three tools that can help you do just that. 1. Case management software For nonprofits and [...]

3 Tools to Help Your Organization Make Data-Driven Decisions2024-09-04T14:51:52-04:00

ABOUT TOP NONPROFITS BY NEXUS MARKETING

Top Nonprofits by Nexus Marketing was founded to help nonprofits accelerate their growth through dissemination and sharing of information, tools, trends and best practices.

LEARNING FROM THE BEST

© COPYRIGHT 2024 Top Nonprofits by Nexus Marketing | PRIVACY POLICY/TERMS OF SERVICE

Go to Top