If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. As you quickly grow and engage your audience, it can be easy to lose track of your campaign plan. That’s why planning is the most important stage in your advocacy campaign. It’s what determines your chances of success or failure. By following these suggestions during your planning process, you’ll be better prepared to drive awareness and make meaningful change at a local, national, or global level: Set clear campaign goals and identify a timeline. Rely on established relationships. Use the Internet to [...]
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Your nonprofit’s website is the center of your communication and marketing strategy. It’s what you use to drive engagement, donations, and awareness of your organization. When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. If your site is out of date, you’re missing out on valuable support from your visitors. Keeping your website up-to-date and modern is essential to engage your audience and ensure they have everything they need to get involved with your mission. Examining the best nonprofit websites out there may give you an idea about [...]
Your nonprofit pursues a worthwhile mission, and as a marketing professional, it’s up to you to find the unique channels and messages that help current and potential supporters see that. Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action. Not to mention, you’re likely working with limited marketing dollars, meaning the strategies you choose should not only spread the word about your mission, but also help you stretch every dollar in your budget. That way, you can keep current donors and volunteers excited about the mission, inspire [...]
Scrolling on phones, reading the news, referencing the latest trends— social media is ingrained in popular culture across the generations. We’d guess that your nonprofit isn’t using the platforms and their fundraising tools to the fullest extent to engage supporters. Few are! The truth is that social fundraising has come a long way from the standard “Donate” button featured on profiles and Facebook fundraisers. Throughout this article, we’re going to cover the ins and outs of using an innovative new strategy, Facebook Challenges, to engage supporters through the following points: Introduction to Facebook Challenges How to Host a Challenge Next [...]
Over a year and a half has passed since COVID-19 was declared a pandemic, and needless to say, a lot has changed in that time. Even the vaccine’s growing availability, social distancing, mask regulations, remote work, and other safety measures remain facts of life. As a nonprofit fundraising professional, you’ve likely seen your nonprofit’s fundraising strategy change drastically in the pandemic era as well. In the past, you may have relied on in-person events or one-on-one meetings with donors to power many of your fundraising efforts throughout the year. Now, virtual and hybrid events, as well as partially or fully [...]
If we’ve learned anything during the pandemic and similar past crisis fundraising, it’s that relationships matter. And forming those relationships requires thought-out strategies and a will to succeed with engaging your donors, especially when you can’t interact face-to-face. With the added challenges of widespread health concerns and social distancing guidelines over this past year and a half, fundraising professionals have had to rethink how they engage with supporters. Even when we fully transition out of the current socially distanced landscape, understanding how to engage with remote donors will benefit your team considerably, especially if a large portion of your donors [...]
Both online and in-person events have the potential to engage a wide range of supporters. In 2020, the pandemic and its resulting social distancing guidelines led nonprofits to experiment with virtual events (many of them for the first time). Now, several benefits inherent to virtual events have made them well worth adding to this year’s event calendar.One popular virtual event is galas. Galas have strong fundraising potential and are a staple of many nonprofits’ event season. At first glance, you might think that it’s not possible to emulate the atmosphere of a traditional gala in an online space. For example, [...]
As any volunteer manager knows, volunteer scheduling is a fundamental part of the day-to-day operations of all nonprofit volunteer programs. Knowing how, when, and where to break down the system of responsibilities for your volunteers will determine the quality of their experience as well as the success of your events. That being said, for being so essential, the volunteer scheduling process can be a bit of a pain. Not only is it often tedious and time-consuming, but many volunteer coordinators are missing out on opportunities to leverage the power of volunteer scheduling to its fullest potential. Luckily, the fix to [...]
The new year is off and running, and many nonprofits are starting to plan for this year’s fundraisers. It’s the perfect time to reevaluate your fundraising strategies, leaving the less effective approaches in the past, and considering the addition of (or emphasis on) some new ones. But with a limited amount of time and resources, how do you decide which strategies to implement again this year and which to leave behind in your fundraising campaigns? First, we’d recommend considering what’s worked for your organization in the past. However, it might also be a good idea to know what your peers [...]
In the past year, the COVID-19 pandemic has impacted almost every area of our lives. The topics we’re discussing, the ways in which we’re discussing them, who we can connect with— it’s all viewed through a pandemic-era lens. So, it’s no surprise that your nonprofit’s staff and the training they receive is also evolving because of the pandemic. When it comes to training, your staff has new questions. How do we solicit gifts during a crisis? What will our post-COVID-19 efforts look like? They also have new barriers to completing the training. How do we complete work, training, and more [...]