Four years of college go by in the blink of an eye. It’s easy to engage students while they’re on your campus, but it’s more difficult to encourage alumni to stay involved once they’ve graduated. To keep alumni as strong supporters of your school community, you can’t rely on intuition alone. You need to back up your alumni engagement decisions using your donor database. In this article, we’ll go over our top ideas for alumni donor data collection and usage to maximize the support you gain from past students. Let’s get started! 1. Conduct prospect research. AlumniFinder explains that prospect research is a [...]
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As the world’s most used search engine, Google is a resource nonprofits should use to spread their message. In fact, according to Nonprofits Source, Google owns over 93% of the search engine market share. Fortunately, Google offers a program called the Google Ad Grant to give nonprofits a leg up and find more dedicated supporters, faster. With the Google Ad Grants program, your organization can use Google Ads to increase donations, promote upcoming events, advertise volunteer opportunities, and more. But, before you apply for the program, there are a few prerequisites your nonprofit needs to complete. In this guide, we’ll walk [...]
The nonprofit landscape is constantly evolving with new trends and technologies, and your organization has to keep up to continue sustaining your work. From the rise of mobile bidding at auctions to the popularity of text-to-donate campaigns, connecting with supporters on their phones remains front and center in the minds of nonprofit professionals. If you haven’t yet explored text marketing, this is an avenue you don’t want to miss out on. Text marketing, also called SMS marketing, offers plenty of impactful benefits for nonprofits, including: Extremely high open rates Unlimited donor engagement opportunities More personal than email Straightforward, accessible communication Simplified giving experience We’ll [...]
As your nonprofit expands, you will need more advanced tools and technology to manage supporter relationships, streamline operations, and measure impact. One such tool is a customer relationship management (CRM) system. A CRM allows you to track, store, and analyze data related to your supporters and day-to-day operations. However, not all CRMs are created equal, and finding one that aligns with your nonprofit’s evolving needs can be a challenge. In this guide, we’ll explore five essential features that growing organizations should look for in a CRM. Whether you’re new to CRMs or looking for an upgrade, these insights will help you choose the [...]
Imagine this—you’re on a set campaign time limit and you need a fundraising method that raises revenue fast. Maybe you’ve hosted fundraising events before or even attended an auction or two, but now you need a reliable method you know you can count on. For this scenario, crowdfunding is the perfect solution. Every year an average of $17.2 billion in crowdfunding dollars is generated in North America alone. Regardless of your cause, crowdfunding is one of the most lucrative fundraising methods out there. However, there is one aspect of crowdfunding that can be tricky—selecting the right crowdfunding platform. The wrong choice could cause setup issues, hidden fees, [...]
As a nonprofit committed to caring for animals in need, you understand the importance of having volunteers who share your vision and are willing to work towards your goals. However, attracting people to your cause can be difficult, especially when you operate with limited resources. If you're struggling to recruit volunteers for your animal-related nonprofit, we have some tips that can help: Define Roles and Opportunities Leverage Multichannel Marketing Partner With Local Businesses Participate in Community-Wide Events Whether you're rescuing strays, promoting wildlife conservation, or advocating for animal welfare, these insights will help you build a strong and committed volunteer team. 1. Define [...]
Your nonprofit’s website is the center of your communications strategy. It’s a key tool for boosting engagement, donations, and awareness of your organization in your community. When you use a multi-channel marketing approach, you probably rely on other promotion channels like email, social media, and digital ads to point supporters back to various landing pages on your website. Keeping your website up-to-date and modern is essential to engage your audience and ensure they have everything they need to get involved. Therefore, it’s important to evaluate your site regularly and determine how you can take it to the next level. To [...]
Every year, nonprofit professionals must fill their fundraising calendar with events that help them generate the revenue they need to fund their mission. But when hosting so many events, how can you make sure that each one is creative, engaging, and attractive to your supporters? It’s easy to fall into the trap of hosting the same tried-and-true event year after year. Instead, spice up your fundraising calendar by interspersing new, creative events along with your traditional offerings. To revamp your nonprofit event-planning efforts, this guide will go over four tips and tricks for hosting creative events that help you generate the revenue your nonprofit [...]
As a nonprofit professional, you know that every dollar counts when it comes to pursuing your mission. Fortunately, the government empowers nonprofits to achieve their goals by exempting them from paying taxes. A lot of work goes into complying with IRS regulations and preserving your nonprofit’s tax-exempt status, namely filing your Form 990 or one of its variants. Gathering your physical documents and filling out your forms by hand adds an extra layer of challenges. However, e-filing technology can make preparing Form 990 straightforward and stress-free. Let’s explore everything you need to know about Form 990 and the benefits of filing online. Understanding the basics [...]
The end of the calendar year is the most important time for fundraising. Research shows that about 30 percent of nonprofit donations take place in December, and the holiday season tends to create a spirit of generosity among nonprofit supporters. It’s critical for your organization to start developing your year-end fundraising strategy early to bring in as much funding during this time as possible. A great way to kick off the year-end giving season is by launching a campaign for GivingTuesday. This worldwide celebration of generosity toward nonprofit causes can help your organization raise a lot of revenue and engage your entire supporter base. Read [...]