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Creating Meaningful Online Donor Experiences: 5 Strategies


The average internet user spends nearly seven hours online every day. Between keeping up with global news and connecting with loved ones on social media, your donors have countless reasons to be online. Considering the amount of time they spend on their devices, your nonprofit can tap into many opportunities to bring donors closer to your mission. In this guide, we’ll share five strategies for developing meaningful online donor experiences, including: Improve your website accessibility. Accept multiple ways to give. Encourage two-way communication on social media. Add virtual events to your calendar. Share appreciation and impact online. By strengthening your nonprofit’s online presence [...]

Creating Meaningful Online Donor Experiences: 5 Strategies2024-04-05T15:20:30-04:00

3 Tips for Engaging Your Community as a Small Business


Americans are loyal supporters of small businesses. In fact, 57% of consumers say that they are willing to pay more to support local businesses. 81% say that they want to shop at more local businesses but grapple with overcoming the convenience of large retailers. To encourage more traffic from local customers, your small business should build connections and deep relationships within its community. For example, giving back through philanthropic initiatives shows that you care about your community. Additionally, revisiting your marketing campaigns can help you connect with local audiences, reach new audiences and generations, and personalize communications. Whether you own a restaurant, dog boarding business, or flower shop, [...]

3 Tips for Engaging Your Community as a Small Business2024-03-29T13:08:54-04:00

Planning a Grassroots Advocacy Campaign for Your Nonprofit


To further your nonprofit’s mission, sometimes you need to take direct action. Whether that means creating a public petition or hosting a rally to draw attention to your cause, your supporters will play a vital role in the success of your chosen advocacy efforts. That’s why many organizations choose to launch grassroots campaigns — advocacy initiatives designed to encourage large numbers of supporters at the local level to advocate for change. This article will explore the basics of grassroots advocacy and the steps your nonprofit can take to plan your own campaign. What is a grassroots advocacy campaign? Grassroots advocacy campaigns are organized efforts that [...]

Planning a Grassroots Advocacy Campaign for Your Nonprofit2024-03-26T13:05:11-04:00

What Nonprofits Need to Know About Event Management Software


Imagine seamlessly organizing a gala, charity run, or community fundraiser with a tool that simplifies your workflow and maximizes impact. This is the power of event management software for nonprofits. With this software, you can turn complex logistics into smooth, well-executed events that exceed your organization's goals. In this article, we’ll discuss how to utilize event management software, its benefits, and how to choose one to ensure every event is a stepping stone toward your mission's success. How Can Nonprofits Use Event Management Software? Event management software enables nonprofits to organize, execute, and analyze their events efficiently. This technology streamlines processes, from [...]

What Nonprofits Need to Know About Event Management Software2024-03-22T08:25:27-04:00

How to Choose the Right Grant Writing Course for Your Goals


Many nonprofit professionals first interact with grants by helping write a grant proposal. If you’re tossed into a grant writing project with no guidance or training (just the task of securing crucial dollars for your mission), what should you do? First, remember that you’re not alone! Grant writing is a fairly universal, shared activity among nonprofits. There are tons of resources and experts out there willing to share their insights and get you up to speed with a new skill set. Online grant writing courses are the most popular options these days for their convenience and flexibility. If you want to [...]

How to Choose the Right Grant Writing Course for Your Goals2024-03-19T11:57:43-04:00

How to Collect and Decode Nonprofit Member Engagement Data


The success of most nonprofit organizations is dependent on reliable and consistent supporters. Donations may ebb and flow. Events may come and go. Volunteers may be temporary, but overall, the stronger and more reliable your members are, the better your organization will perform. So what then is the key to maintaining a strong, consistent, and reliable membership? It’s member engagement. Simply put, nonprofits that know how to keep their members engaged and can do it year after year will be more successful. Organizations should be able to track, collect, and decode data connected to their member engagement activities. This data can be critical [...]

How to Collect and Decode Nonprofit Member Engagement Data2024-03-18T15:32:36-04:00

4 Tips to Write Compelling Google Ads for Nonprofits


Have you ever Googled something and noticed an advertisement at the top of the results page marked “Sponsored?” You’re looking at a Google Ad, an advertisement placed by an organization to promote their services, products, or mission. Your nonprofit can use these ads to promote your mission, inform people about involvement opportunities, and encourage online donations—all for free, through the Google Ad Grant (more on securing this grant below). But for your nonprofit to drive results from its Google Ads, you need to ensure your ads are compelling and encourage internet users to take action. Let’s explore some top tips for [...]

4 Tips to Write Compelling Google Ads for Nonprofits2024-03-05T10:46:09-05:00

Capital Campaigns 101: What are Feasibility Studies?


Capital campaigns require significant investments of your organization’s time, resources, and energy. So, just like someone buying a car or a house, you need to go into this investment with your eyes wide open. That’s where a planning and feasibility study comes in. In this quick guide, we’ll explore what feasibility studies are, how they work, and how they can help your nonprofit get a strong start to a capital campaign. By prioritizing a feasibility study and acting on its findings, your organization can set itself up to reap the benefits of a successful campaign: funding for a major capacity-building project, [...]

Capital Campaigns 101: What are Feasibility Studies?2024-02-28T09:39:56-05:00

Why Event Gamification Works and Top 5 Gamification Ideas


From the moment attendees check in to your event, you want to capture their attention and provide an unforgettable experience. Ever considered turning your event into a series of games or challenges that encourage attendees to take desired actions and enhance their event journeys? Enter event gamification. When you incorporate game-like elements and challenges into your event, you excite your attendees and encourage their active participation. It’s a creative way to transform your event and make it stand out from others in the nonprofit sector. In this guide, we’ll explain why event gamification is so effective, how you can implement it, [...]

Why Event Gamification Works and Top 5 Gamification Ideas2024-02-26T11:01:16-05:00

Why Donors Love Direct Mail: 4 Key Differentiators


As you build out your nonprofit’s fundraising strategy for the year, you may be wondering whether or not you should include direct mail. After all, this channel can be more costly than other avenues and may feel antiquated in today’s digital age. However, the return on investment (ROI) for direct mail marketing remains strong, with some marketers reporting up to 112% ROI.  This is due in part to the fact that donors genuinely enjoy receiving direct mail, for four key reasons. In this article, we’ll explore each of the following differentiators that make direct mail such an effective fundraising channel: 1. It’s tangible. One [...]

Why Donors Love Direct Mail: 4 Key Differentiators2024-01-29T13:17:31-05:00
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