Rebranding for Nonprofits: 4 Essential Considerations
TopNonprofits Contributor2022-11-30T17:06:52-05:00For for-profit businesses and nonprofits alike, branding acts as the first interaction between an organization and their audience. An organization’s brand tells readers how they should perceive them, and good branding is the gateway to all future communication with audiences. For nonprofits, branding is especially important. A nonprofit’s brand represents your mission, so it needs to tell your story intentionally and effectively. If you think your brand is no longer communicating your organization’s message in the best way possible, it might be time for a rebrand. Nonprofits rebrand for a wide variety of reasons, from revising their overall fundraising strategy to [...]