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Leveling Up Your Company’s Upskilling Program
Upskilling helps businesses give their employees the skills and tools they need to be as effective as possible in their roles. By providing training, educational programs, and career development opportunities to your employees, you can help to elevate their skills to a new level. In addition to higher productivity, more learning at work can also improve your employees’ morale and boost retention rates. While important, some businesses don’t have substantial upskilling [...]
Rebranding for Nonprofits: 4 Essential Considerations
For for-profit businesses and nonprofits alike, branding acts as the first interaction between an organization and their audience. An organization’s brand tells readers how they should perceive them, and good branding is the gateway to all future communication with audiences. For nonprofits, branding is especially important. A nonprofit’s brand represents your mission, so it needs to tell your story intentionally and effectively. If you think your brand is no longer [...]
Giving Thanks: How to Show Gratitude in the Holiday Season
With nearly one-third of all charitable contributions occurring during the holidays, the most wonderful time of the year is also the busiest for your nonprofit. There’s no better time to show your thanks to your donors than the holiday season, a time centered around generosity and giving back. Even outside of the holiday season, donor appreciation is an essential part of any advocacy campaign. It’s a necessary tactic for boosting [...]
Diversifying Your Revenue: 3 Effective Ideas for Nonprofits
Picture this: as the new year begins, you review your nonprofit’s year-end donation revenue and realize you’ve fallen short of your projected fundraising goals. As fundraising reports have shown, end-of-year donations can account for up to 22% of a nonprofit's total annual fundraising, meaning potential shortfalls can have impacts on your programs for the rest of the year. Situations like this can happen, especially if unexpected circumstances arise. Fortunately, your [...]
Improving Donor Stewardship During a Crisis in 3 Steps
While a crisis may not seem like the best time to adapt your nonprofit fundraising strategy to focus on donor stewardship, a difficult time presents a unique opportunity for nonprofits. In fact, it’s not only a good time to work on donor stewardship, but it’s actually crucial that you focus on supporter relationships during tough times. This guide will help you bolster your connection with your donors in three steps for improving [...]
Donor Retention Strategies: 6 Next-Level Practices
When it comes to nonprofit fundraising, it takes more time and money to acquire new donors than it does to keep current donors. That’s why donor retention is so important. Your organization has probably implemented some strategies to retain donors, but you may be looking for additional ways to improve donor retention and grow your audience. Here are six suggestions for taking your retention strategies to the next level: Offer [...]
HR Audits at Nonprofit Organizations: Getting Started
Tackling an HR Audit may not be at the top of your priorities list, but such initiatives offer significant benefits to you in managing your business operations and organizational success, not to mention the value of ensuring legal compliance. This blog covers the following topics: Why Conduct an HR Audit Choosing the Best Professional to Lead Your Audit Basics of Conducting an HR Audit Audit Triggering Events After reviewing this [...]
4 DIY Fundraising Ideas to Share With Your Volunteers
More and more nonprofits are implementing DIY (do-it-yourself) fundraising in their yearly fundraising strategy–and for good reason! DIY fundraising offers your nonprofit a more hands-off approach and gives the reins to your most loyal supporters. In turn, your supporters can create an engaging, creative campaign that pulls in more support for your nonprofit! This style of peer-to-peer fundraising can boost your organization’s revenue, expand your reach, and help your [...]
How Branded Donations Pages Differentiate Your Nonprofit
Donors who reach your donation page are at a critical point in their engagement. Your donation page’s content and presentation impact whether visitors give, how much they contribute, and whether they’ll donate again. One key way to capture donations and leave a lasting impression is through your brand identity. This is what sets you apart from other nonprofits and proves that your organization is worthy of donors’ support. The best [...]
Donor Qualification: Understanding the Essentials
Imagine your nonprofit is conducting prospect research and finds a promising potential major donor. Based on factors like wealth indicators and past giving behaviors to other organizations, you assume they’d be a perfect match and expect you could successfully build a relationship with them to eventually solicit a large donation. However, after investing your development team’s time and effort into researching the donor, meeting them, and inviting them to [...]
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