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Giving Tuesday: Why It’s Only Mediumly Important
This post was originally published on Third Sector Today, which has since merged with TopNonprofits. Controversial, I know. Let’s start with the basics: #GivingTuesday is the Tuesday after Thanksgiving, Black Friday and Cyber Monday. It is a great way to include nonprofit giving in the post Thanksgiving consumerist rush. This year, it falls on November 29, 2016. #GivingTuesday is an important part of any nonprofit’s end of year fundraising strategy… [...]
Best Practices for Nonprofit Storytelling
Believe it or not, but the pressure on you to report on your nonprofit organization’s impact may actually be keeping you from getting more people to get involved. Reporting numbers is not the same as storytelling. It is great storytelling that gets people to care about your organization… and fund it. So, close out those spreadsheets for a few minutes and listen to this sage advice from [...]
Building a Successful Recurring Giving Program Using Behavioral Economics
How nonprofits can leverage behavioral economics to move people toward monthly recurring giving Did you know that recurring donors can be up to 4x more valuable than one-time donors? Online retention rates for recurring donors are north of 85% with the average recurring donor giving 42% more over the course of a year than a one-time donors. The evidence is clear - a successful monthly giving program can create [...]
Nonprofit To-Do List for the “New Normal”
Strategies to help manage and improve your organization's operations during COVID-19 COURSE COST: FREE Enroll In Course About Author Colleen Duerr Ms. Duerr is the President of Shifting Gears Consulting, an independent consulting firm that focuses on training, communications, writing, and sales/fundraising support for both for-profit and not-for-profit entities. She gained her experience in financial services as a Vice President with CoreStates Bank in Philadelphia, PA where she [...]
Attract & Retain Talent With A Strategic Compensation Plan
How can your organization attract, retain, and motivate the talent necessary to carry out its mission? An effectively constructed compensation strategy can do just that. Many organizations may not realize the value of a good compensation plan or the impact it can have on performance. With unemployment hovering around 3.5%, nonprofits need to think creatively about developing a compensation strategy that can attract and retain key staff. What motivates staff? [...]
How to Use Video for Effective Nonprofit Marketing
You’ve heard it said many times: Nonprofits have great stories to tell! Story telling is the secret to better donor engagement. You know that there’s no better way to tell a story than through the use of video. This webinar explores the best ways to use video to tell your story and be an effective nonprofit marketing tool. But, the question remains: How? Video is just one element of [...]
5 Ways to Make People Love Your Cause
What if I asked you to sell me a pen, how would you respond? Will you tell me about the pen? Would you tell me that each tip was hand polished to perfection for a smoother writing experience? Would you tell me about the millions around the world who use it as their go-to writing instrument? Or will you ask about me? Will you ask why I need a [...]
How to Create an Employee Handbook Your Team Will Want to Read
The Employee Handbook provides the basic employment information that every employee needs to know. When done right, the Employee Handbook is also part of your brand story, and has the power to reinforce the employee’s decision to work with your company. Employee handbooks are integral to your employee relations philosophy, essential to your employee communications, crucial to your development of an effective culture and work environment, and a key [...]
Be Ready for Disaster with an Emergency Relief Campaign
This post was originally published to DonorDrive’s Blog and is being shared with their permission. It’s said you can’t plan for a disaster. But really, you have to. It’s officially hurricane season and the nonprofits that have a plan in place are the ones most likely to get the donations when disaster strikes. In this article, we’ll focus on the basics that will make your emergency relief fundraising campaign thrive. Here’s [...]
Engaging Both In-person and Virtual Programs
Below is a recap of our ‘teeny conversation’ from May 11th, 2021. The recap is provided to allow our audience to learn from other nonprofit leaders. Changes are happening in 2021. We know in-person programming is slowly coming back and you need to bring back your audience members who have fallen quiet during the pandemic. But your virtual programming isn’t going away – not after all the amazing new [...]
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