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Practice Absolute Clarity for Exceptional Community Relations
Community relations is important for any nonprofit, but it takes a significant investment of time and effort. Still, many times nonprofits fall short of their ultimate goals, which ultimately help drive brand awareness and increased fundraising dollars. Everyone Else’s Expectations Nonprofit success has many different ingredients, but the one that's the basis for all of it is a clear focus. As an organization begins to grow and develop [...]
The Added Values of High Net Worth Donors
When considering your consituents, surely High Net Worth donors, those with $1 million in investable assets or annual income of $200,000+, are always high on your target list. A new report from Bank of America provides some great insight on the charitable habits of High Net Worth (HNW) donors, as well as a few trends, which are very encouraging for the nonprofit community. “This year’s study, more than ever, tells us that [...]
Hiring a Nonprofit Consultant? Keep These 5 Tips in Mind!
Do your fundraising strategies need a little freshening up? Is it time for some spring (or fall, summer, or winter) cleaning to get your organization’s operations back on track? If your nonprofit is taking on new challenges or experiencing changes,¹ a consultant might be the expert hand you need to guide your team to success no matter what lies ahead. The search for the right consulting firm can be a [...]
8 Tools for Organizing Volunteer Programs
Does your organization have great upcoming events but lack the volunteers needed? Or do you have the volunteers but need the most efficient tools for keeping everyone up-to-date? There are thousands of tools organizations can use to gain and manage their volunteers. Here are 8 popular tools for organizing your volunteer needs. Google Docs is a universal tool that is ideal for connecting and sharing information. Users can share documents, [...]
Why Do Nonprofits Need Marketing Automation?
Imagine having the ability to get in touch with your supporters in the following ways: Automatically send an email to constituents on their birthday. Trigger a series of timed welcome emails to a donor after the first time they give. Test two different subject lines with a small group, then automatically have the winning subject line be used in the email to the full group of recipients. Create an email [...]
Asking for Donations – A Best Practices Infographic
Do you remember the classic game of operation? It tested many a child and parent's hand-eye coordination and nerve. Players take turns using a pair of tweezers to attempt to remove items from the board without touching the metal sides. Just the smallest touch and a buzz signals the end of your tun. A big fundraising ask isn't that different. One slip up and you could blow it. But if [...]
6 Ways – Testing Text Ad Zones
Mentorship is the sharing of your expertise, experiences and advice with someone who does not have them. They are key to business success. Seventy-five percent of corporate managers believe mentorship was crucial to their own success. Mentorship is less common in the nonprofit world, but there are ways to change that. For example, two advice-oriented groups — the Center for Nonprofit Development and the SCORE Mentors Group on LinkedIn — [...]
Volunteer Management 101: 5 Keys to Total Volunteer Success
Volunteers are the driving force behind many nonprofits. Think about it: these amazing individuals dedicate their time and talents to your cause in a myriad of ways, from helping you pull off your fundraising event to serving others in their community on your behalf. So, how do you show volunteers that they made the right choice by becoming a part of your organization? By providing a positive volunteer experience, for [...]
Millennials and Freelancing: The Future of the Workplace?
You’ve heard it virtually everywhere – Millennials hate the idea of a 9 to 5 work schedule. Not only does it keep us glued to a computer at some of the best times for grocery shopping, hiking, running errands, or even getting a haircut, it dictates how late we can stay out or how much craft beer we can drink the night before. I know what you’re thinking. “Boo-hoo, poor [...]
Nonprofit Marketing: Is Your Brand Magnetic?
The following is part of a six-part series based on content from Social Media Week Los Angeles, held at the Broad Stage in Santa Monica, June 12-14, 2018. For more tidbits and conference coverage, follow #SMWLA on Twitter. Blame the algorithms. Blame the bots. Blame the 24-hour news cycle. The internet is OVERLOADED with content. And no matter how much blood, sweat, tears, time, and dollars you throw at [...]
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