Blogs2022-06-24T17:34:48-04:00

The TopNonprofits blog contains articles, stories, tips, and other helpful information for nonprofit professionals. Be sure to bookmark this page and join our mailing list so you won’t miss any new material added to this treasure trove of knowledge.

Our blogs are written by seasoned professionals with topics carefully selected and information referenced and curated to provide the best possible information available on the Internet. We’re always open to new ideas, suggestions, and contributions for content. Start learning by clicking on the selections found on this page. Contact us if you have any questions.

Influencer Marketing and Nonprofits

 This is part one of a six-part series based on content from Social Media Week Los Angeles, held at the Broad Stage in Santa Monica, June 12-14, 2018. For more tidbits and conference coverage, follow #SMWLA on Twitter.   If you pay any attention to digital marketing trends, one of the most popular buzz words right now is “influencer” marketing.   In fact, I had a fellow freelance digital marketing [...]

How Simulating Vision Loss Helped Donors Connect to Our Cause

When you’re so absorbed by an issue every single day, it’s easy to forget that many people (even donors) may not completely understand the issue that you’re trying to solve. Our donors know that loss of vision makes life incredibly difficult for those who are living in the countries we work in - but many people think that ‘blindness’ means the complete loss of vision with no remaining perception of [...]

Fundraising Research: Strategies that Work

As you plan your organization’s next appeal or upcoming campaign, it certainly helps to know what has worked—and what has not worked—for organizations similar to yours. UPDATE: Did you miss the live webinar with Melissa Brown, where she revealed the findings of the latest study?  No worries: listen to it ON-DEMAND here. (The webinar is free, but does require registration) Donors partner with your charity to implement the donor’s visions of [...]

Rethinking Your Mission Statement

The mission statement; It is easily one of the most important piece of any nonprofit’s outward messaging. Yet what I have discovered through my experience working with several nonprofits is that it is often the most confusing and convoluted piece of messaging as well. A large portion of mission statements I have come across seem unnecessarily bloated to the point where they often confuse the reader. Avoid Elaborate Language One [...]

The Nonprofit in Trump’s America

Regardless of what side of the aisle you fall on, the 2016 election season and all of its aftermath has been utterly exhausting. A new side of America came out in full force, following behind a man who was openly racist, misogynist, bigoted, and hateful, while a woman whose life has been lived in the political sphere was cast as an untrustworthy criminal.   Like many of you reading this, [...]

8 Ways to Break Nonprofit Barriers and Go from Small to Superstar

You’re a small nonprofit making a big impact. Perhaps you dream of how much more you could accomplish with bigger staff, or a bigger budget… or both. What the next world-changing program could be if you weren’t juggling 5 different people’s jobs or putting out fires. Or maybe, you wonder how much more efficient you could be if you just had time to fix that data or operations challenge.   [...]

5 Reasons Your Resume Gets Overlooked by Nonprofits

Career change? Job Searching? Just keeping your options open? Whatever your goal, your resume is a must-have tool on the path to landing the interview. And here are 5 reasons that your resume will get overlooked. A resume creates the first impression to be a top candidate. To stand out, a candidate needs to have something beyond the standard short and sweet resume to emerge as a well-qualified candidate. Mashable [...]

The Inside Scoop: The Cause Marketing Summit

This post was originally published on Iris7 Marketing and is being shared, here, with their permission. THE CONNECTOR: JENNIFER RICHEY DISCUSSES HER UPCOMING CAUSE MARKETING SUMMIT February 5, 2016 Jenn Richey, Cause Marketing Summit Corporate sponsorships can help non-profits diversify their revenue streams while elevating brand profiles. But where do you start? This May 24 hundreds of non-profit professionals and businesspeople will convene at the second annual Cause Marketing Summit to [...]

3 Questions To Prepare For When Pitching Donor Management Software to Your Superiors

  Your boss has tasked you with finding a new donor management solution that is the best fit for your organization and fits within the budget constraints. You spent days, perhaps weeks sitting through demos, popping in on some webinars, and reading industry reviews and testimonials. It is now time to present your findings to leadership, maybe it's the executive team, but most likely it's your nonprofit board members. You've [...]

8 Best Practices for Major Giving

Major gifts are the financial backbone for your organization. Follow these 8 best practices to grow your own major giving strategy.   Perform a prospect screening. This is a good place to start, as it feeds directly into the major donor identification process. Prospect research can reveal a wealth of information about potential and existing donors. Whether you hire a screening company, bring in consultants, take on the task in-house [...]

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