Blogs and Articles about Nonprofit Information and Best Practices

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Our blogs are written by seasoned professionals with topics carefully selected and information referenced and curated to provide the best possible information available on the Internet. We’re always open to new ideas, suggestions, and contributions for content. Start learning by clicking on the selections found on this page. Contact us if you have any questions.

Asking for Donations – A Best Practices Infographic

Do you remember the classic game of operation? It tested many a child and parent's hand-eye coordination and nerve. Players take turns using a pair of tweezers to attempt to remove items from the board without touching the metal sides. Just the smallest touch and a buzz signals the end of your tun. A big fundraising ask isn't that different. One slip up and you could blow it. But if [...]

6 Ways – Testing Text Ad Zones

Mentorship is the sharing of your expertise, experiences and advice with someone who does not have them. They are key to business success. Seventy-five percent of corporate managers believe mentorship was crucial to their own success. Mentorship is less common in the nonprofit world, but there are ways to change that. For example, two advice-oriented groups — the Center for Nonprofit Development and the SCORE Mentors Group on LinkedIn — [...]

Volunteer Management 101: 5 Keys to Total Volunteer Success

Volunteers are the driving force behind many nonprofits. Think about it: these amazing individuals dedicate their time and talents to your cause in a myriad of ways, from helping you pull off your fundraising event to serving others in their community on your behalf. So, how do you show volunteers that they made the right choice by becoming a part of your organization? By providing a positive volunteer experience, for [...]

Millennials and Freelancing: The Future of the Workplace?

You’ve heard it virtually everywhere – Millennials hate the idea of a 9 to 5 work schedule. Not only does it keep us glued to a computer at some of the best times for grocery shopping, hiking, running errands, or even getting a haircut, it dictates how late we can stay out or how much craft beer we can drink the night before. I know what you’re thinking. “Boo-hoo, poor [...]

Nonprofit Marketing: Is Your Brand Magnetic?

The following is part of a six-part series based on content from Social Media Week Los Angeles, held at the Broad Stage in Santa Monica, June 12-14, 2018. For more tidbits and conference coverage, follow #SMWLA on Twitter. Blame the algorithms. Blame the bots. Blame the 24-hour news cycle. The internet is OVERLOADED with content. And no matter how much blood, sweat, tears, time, and dollars you throw at [...]

Get Resourceful with Your Nonprofit’s Limited Budget

Time and time again as we are working with our nonprofit clients we hear a common challenge: We don't have the budget to do that. Whether it's investing in a new website, buying a better camera, spending money on a fancy social media metrics dashboard, or even having a full-time social media employee, the refrain is all the same - small nonprofits are strapped for cash and have a limited [...]

The Future of the Workplace (As Requested by My Network)

There's a lot of talk about what the future of the workplace will look like. So, a few weeks ago, I put out a general question to my social media networks: When considering a potential (or current) employer, what is a non-negotiable for you? I wasn’t entirely sure what I was expecting. But let me tell you that people are super passionate about this. I spent some time really trying [...]

Conducting Your First A/B Test (and getting buy-in from your boss)

Like everything else in the world, your audience is constantly evolving, expanding, and changing. It’s impossible to keep a pulse on your audience without constantly testing. And this is where an A/B test can come in handy for marketers and fundraisers. Before you decide to do an A/B test, you MUST have a solid why. WHY are you doing this? WHY will anyone besides you care? WHY will these [...]

Marketing Q&A with Marissa Ranalli at DoSomething

DoSomething.org is currently ranked #5 on the Top 100 Nonprofits list. This is especially remarkable since the list is based on a mix of stats spanning web, social, fiscal responsibility, and transparency metrics and DoSomething is one of the youngest and smallest (in terms of full-time staff) on the list. In short, Marissa and the rest of the DoSomething team punch well above their weight class, and orgs of all sizes can [...]

How to Build a Successful Recurring Giving Program Using the Tools and Theories of Behavioral Economics

Did you know that recurring donors can be up to 4x more valuable than one-time donors? Online retention rates for recurring donors are above 85% with the average recurring donor giving 42% more over the course of a year than a one-time donors. Having a recurring giving (or 'monthly giving') program in place, is nothing short of a necessity. This online workshop will teach you how to set one up [...]

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