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How to Tap into Corporate Giving Revenue: Top Strategies
In a multichannel fundraising strategy, corporate giving is one of the most effective fundraising avenues for nonprofits. According to 360MatchPro’s guide to corporate giving programs, these charitable initiatives offer nonprofits benefits like diversified funding sources, greater brand awareness, and stronger community relationships. With that in mind, how can your nonprofit earn more from this lucrative fundraising avenue this year? This guide explores these strategies to increase corporate giving revenue: Share [...]
Capital Campaigns 101: What are Feasibility Studies?
Capital campaigns require significant investments of your organization’s time, resources, and energy. So, just like someone buying a car or a house, you need to go into this investment with your eyes wide open. That’s where a planning and feasibility study comes in. In this quick guide, we’ll explore what feasibility studies are, how they work, and how they can help your nonprofit get a strong start to a capital [...]
Why Event Gamification Works and Top 5 Gamification Ideas
From the moment attendees check in to your event, you want to capture their attention and provide an unforgettable experience. Ever considered turning your event into a series of games or challenges that encourage attendees to take desired actions and enhance their event journeys? Enter event gamification. When you incorporate game-like elements and challenges into your event, you excite your attendees and encourage their active participation. It’s a creative way [...]
How to Manage Payroll for Your Staff: A Nonprofit Guide
Whether you’re investing in fundraising software or paying for programs to fulfill your mission, your nonprofit’s budget requires careful allocation of expenses. Payroll is one of the most significant of these expenses, not just because it’s a necessity but because staff members deserve fair compensation for their professional dedication to your cause. This means you must carefully allocate your payroll expenses—but how? In this guide, we’ll explore how to manage [...]
Understanding the 4 Key Nonprofit Financial Roles: A Guide
Nonprofits are typically composed of hardworking professionals who wear many hats. While each staff member may have a specific title like “fundraising director” or “project manager,” they often take on a wider range of responsibilities. This could mean handling tasks from donor communications to procurement to event planning to accomplish everything that needs to be done to further the organization’s mission. However, some areas of nonprofit work require more specialization. In particular, [...]
4 Features to Look for in Museum Management Software
If you’re a leader at a museum, you know that managing this type of organization involves many moving parts. From developing educational content that engages visitors to building a membership program to collecting donations, a lot goes into creating a thriving museum. Fortunately, management becomes significantly simpler when you have the right tools on your side. To ensure your museum can meet its unique needs and achieve its goals, it’s important [...]
Why Donors Love Direct Mail: 4 Key Differentiators
As you build out your nonprofit’s fundraising strategy for the year, you may be wondering whether or not you should include direct mail. After all, this channel can be more costly than other avenues and may feel antiquated in today’s digital age. However, the return on investment (ROI) for direct mail marketing remains strong, with some marketers reporting up to 112% ROI. This is due in part to the fact that donors genuinely [...]
Consolidating Your Data: 3 Strategies for Nonprofits
Nonprofits, large and small, collect and analyze data from various sources. Donor data, such as contact information and past giving behavior, enhances donor management and allows organizations to appeal to supporters’ unique reasons for giving. On the other hand, financial data keeps nonprofits organized and aware of the health of their operations. By properly collecting and analyzing data, these insights can be used to forecast donor behavior and even project [...]
Going Viral: How to Create Shareable Nonprofit Content
While social media started as a means to check in with family and friends, it’s evolved into a free tool for organizations to spread their messages and reach supporters near and far. Every nonprofit marketer’s dream is to go viral on social media and achieve maximum visibility for their cause, but with billions of users claiming space on the platforms, it’s easier said than done. However, by crafting a content strategy [...]
Making Your Charity Golf Tournament Irresistible to Sponsors
Your nonprofit’s charity golf tournament has a unique appeal to sponsors. How? Your event gives them access to an audience of potential clients and customers, that typically represents a demographic of above-average wealth and influence, that they can’t reach anywhere else. But pitching a sponsorship—even if you have strong relationships with local businesses and companies—can feel daunting. With the right strategies in place, your tournament will provide great ROI for [...]
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