Building a Successful Recurring Giving Program Using Behavioral Economics

2021-08-03T12:47:21-04:00

How nonprofits can leverage behavioral economics to move people toward monthly recurring giving Did you know that recurring donors can be up to 4x more valuable than one-time donors? Online retention rates for recurring donors are north of 85% with the average recurring donor giving 42% more over the course of a year than a one-time donors. The evidence is clear - a successful monthly giving program can create a sustainable and scalable funding stream for your nonprofit. But the strategy on how to implement a successful monthly giving program is still unclear. Our understanding of the engagement, conversion and [...]