Building a Successful Recurring Giving Program Using Behavioral Economics


How nonprofits can leverage behavioral economics to move people toward monthly recurring giving Did you know that recurring donors can be up to 4x more valuable than one-time donors? Online retention rates for recurring donors are north of 85% with the average recurring donor giving 42% more over the course of a year than a one-time donors. The evidence is clear - a successful monthly giving program can create a sustainable and scalable funding stream for your nonprofit. But the strategy on how to implement a successful monthly giving program is still unclear. Our understanding of the engagement, conversion and [...]