How to Harness Alumni Donor Data for Maximum Impact: 5 Ideas
TopNonprofits Contributor2023-09-18T14:07:30-04:00Four years of college go by in the blink of an eye. It’s easy to engage students while they’re on your campus, but it’s more difficult to encourage alumni to stay involved once they’ve graduated. To keep alumni as strong supporters of your school community, you can’t rely on intuition alone. You need to back up your alumni engagement decisions using your donor database. In this article, we’ll go over our top ideas for alumni donor data collection and usage to maximize the support you gain from past students. Let’s get started! 1. Conduct prospect research. AlumniFinder explains that prospect research is a [...]