Is “Donate by Apple Pay” really a big thing?
tnpadmin2017-08-22T12:19:58-04:00Apple recently made their Apple Pay service available for donating to nonprofits. While it would be simple to discount Apple Pay as just one more gimmicky, shiny toy in your fundraising software, the truth is that Apple Pay will have a noticeable effect on revenue for many organizations. Easier donations mean more completed donations. Numerous statistics back this up. Two thirds of consumers make purchases by phone. Just like buying, donating is a transaction. Consumers have discovered the ease of buying by mobile and now expect to give with the same convenience. Twice as many mobile transactions are completed by Apple [...]