Fundraising|Technology

    Nonprofits in search of more funds and a strong social media program should consider a crowdfunding campaign. Crowdfunding not only raises money but increases brand awareness.   Devin D. Thorpe, author of Crowdfunding for Social Good, believes: “While crowdfunding does not constitute a complete development plan, no development plan is complete without crowdfunding.”   A recent Crowdfunding Industry Report outlined how the crowdfunding track record: $1.5 billion raised in 2011, $2.7 billion in 2012, and $5.1 billion in 2013. The most recent data pins social causes as the most active category (30%), with the average successful campaign raising approximately [...]

This post was originally published on our sister site, Third Sector Today Jamey Heinze, Chief Marketing Officer at CDS Global, recently spoke at the 2014 Bridge to Integrated Marketing & Fundraising Conference on the topic of how nonprofits can utilize certain marketing techniques more effectively than for-profits can. The full discussion can be found in a brand new white paper: “The Nonprofit vs. For-Profit Marketing Approach: Ten Techniques Your Organization Should Consider.” In this blog post, Jamey talks about technique number 5 – collecting “too much” data on your constituents. Read about the other techniques here. I realize that for-profits have taken quite a [...]