Marketing|Productivity

Seth Godin recently wrote a great article on how most people misunderstand marketing by focusing strictly on the outer ring (advertising) of what he calls the Circles of Marketing.  He argues that you should start from the middle and work out, not the other way around. 1. (blue circle) Marketing begins with making a product or service that is worth talking about. 2. (light blue) Refine usability and support to move product from commodity to experience. 3. (yellow) Tell a story that resonates with a tribe (need to understand and align with them). 4. (outer green circle) If you did the first [...]

A big thanks for translating the Posting Guide into Czech goes to Pavel Neuman (@pavelneuman), founder of Buzzboot, a social media monitoring company based in Prague, Czech Republic. Průvodce přispíváním na sociální média, is an official translation of Craig Van Korlaar’s Social Media Posting Guide and is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License, so feel free to repost this or share it with anyone it might help. Also Available in: English: Social Media Posting Guide German: Social Media Postings Leitfaden Danish: Sociale Medier Posting Guide Dutch: Posten Op Social Media Handleiding Coming soon in: French Russian Arabic Hebrew With more in the works Help [...]

A big thanks to Erik Meijerink (@erikotn) and the folks over at Dutch Creative Design & Marketing Firm, Dizain, for helping put together our first official translation of our popular Posting Guide. Posten Op Social Media Handleiding, is an official translation of Craig Van Korlaar's Social Media Posting Guide and is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License, so feel free to repost this or share it with anyone it might help. Also available in: English: Social Media Posting Guide Czech: Průvodce přispíváním na sociální média German: Social Media Postings Leitfaden Danish: Sociale Medier Posting Guide Coming soon in: French Russian Ukrainian Arabic Hebrew Swahili With [...]

A big thanks for translating the Posting Guide into German goes to Simon Vieth of  German IT systems and consulting agency, CONET. Additional thanks to Michael Hopf of Greenpeace Germany for corrections and suggestions to the translation. Social Media Postings Leitfaden, is an official translation of Craig Van Korlaar’s Social Media Posting Guide and is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License, so feel free to repost this or share it with anyone it might help.   Also Available in: English: Social Media Posting Guide Czech: Průvodce přispíváním na sociální média Danish: Sociale Medier Posting Guide Dutch: Posten Op Social Media Handleiding Coming soon in: French Russian Ukrainian Arabic [...]

The Spanish translation of the Posting Guide was first translated by Iza Zurbitu who works with the Spanish Embassy as the Marketing Director for Wines from Spain with improvements made by Henry Del Rosario. Guia Para Envío de Social Media, is an official translation of Craig Van Korlaar’s Social Media Posting Guide and is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License, so feel free to repost this to your website or share it with anyone it might help. Also Available in: Arabic: دليل النشر للإعلام الإجتماعي Czech: Průvodce Přispíváním Na Sociální Média Danish: Sociale Medier Posting Guide Dutch: Posten Op Social Media Handleiding English: Social Media Posting Guide [...]

Danish social media consultant and speaker, Lori Webb (@loriwebb), was kind enough to translate the Posting Guide into Danish. You can learn more about her on her website indspark.com. Sociale Medier Posting Guide, is an official translation of Craig Van Korlaar’s Social Media Posting Guide and is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License, so feel free to repost this or share it with anyone it might help. Also Available in: English: Social Media Posting Guide Czech: Průvodce přispíváním na sociální média German: Social Media Postings Leitfaden Dutch: Posten Op Social Media Handleiding Coming soon in: French Russian Ukranian Arabic Hebrew With more in [...]

Blogging can be a fun and effective way to engage with your donors, volunteers, and community while bolstering your social media presence. The content you create helps further your message and raise awareness of your efforts online and in the real world. But is content creation, alone, enough? To truly take advantage of blogging's potential, analyze what content really works for you.  Social Media Examiner compiled a list of nine tools every blogger should be using and shows you how they work. Here’s a look at some of these tools and the ways in which they can support a nonprofit's online presence and engagement: [...]

Business Insider recently published a graphic depicting all of the different apps and companies that current crowd the social media marketings space. The fact that Pinterest isn't on this list, suggests this list is a little out dated and under-represents the space today. It's no wonder so many people find social media marketing overwhelming. Read the original article on Business Insider Do you have any favorites from a particular category?