The Circles of Marketing (Don’t Start with Advertising)
tnpadmin2019-10-31T07:00:21-04:00Seth Godin recently wrote a great article on how most people misunderstand marketing by focusing strictly on the outer ring (advertising) of what he calls the Circles of Marketing. He argues that you should start from the middle and work out, not the other way around. 1. (blue circle) Marketing begins with making a product or service that is worth talking about. 2. (light blue) Refine usability and support to move product from commodity to experience. 3. (yellow) Tell a story that resonates with a tribe (need to understand and align with them). 4. (outer green circle) If you did the first [...]