Research & Demographics

Major gifts are the largest gifts your nonprofit receives. And no matter what a major gift looks like for your organization—whether that is $10,000 or $100,000—these large donations can do wonders for your nonprofit.  Specifically, major gifts make up a large part of your revenue and allow you to both strengthen your existing programs and services and increase your capacity to serve your beneficiaries, potentially through increasing your nonprofit's endowment.  But before you can tap into these benefits, you have to identify your major donors and prepare to cultivate strong relationships with them. This is done through comprehensive prospect research, which [...]