Individual Donor Benchmark Report Released with More Influential Data for Small and Mighty Nonprofits


What is the fundraising potential for small and mighty nonprofits? How can organizations expand their individual donor programs and see increased success? For nonprofits with budgets under $2 million, the guide to greater fundraising success is back with even more data to dive into!


Click here to read the 2015 Individual Donor Benchmark Report. 


Last year’s Individual Donor Benchmark Report released groundbreaking findings to support small and mighty nonprofits with their fundraising efforts. For a second year, the data collected from nonprofits nationwide supports findings that developing a fundraising plan can strengthen individual donor fundraising for small and medium-sized organizations.


The 2015 Individual Donor Benchmark Report is once again empowering small and medium nonprofit organizations to explore their donor potential, enhance their fundraising strategies and raise more money from individual donors.


“When I started this work, it was with a simple goal: to create data that would help grassroots organizations strengthen their fundraising,” said Heather Yandow, Third Space Studio. “I believe that successful fundraisers set ambitious yet realistic goals, experiment with new strategies, and invest in the strategies that work. Success centers around good data and setting a standard of success that can be achieved.”


The IDB Project is unique to the nonprofit sector because no other survey offers the level of in-depth fundraising analysis to benefit nonprofits of this size. This year’s report uncovered some fascinating trends offering resources every nonprofit fundraiser can utilize for greater success.


The key findings highlighted in the 2015 report include:

  • The best way to ensure fundraising success is to have a plan.
  • Organizations retain about 60% of their donors from year to year.
  • About half of individual donor revenue comes from donors giving less than $1,000.
  • 1 out of every 5 individual donor dollars is raised online.
  • 4 out of 10 board members are active in fundraising in any significant way.
  • Organizations raise 34% of their revenue from individuals.


For more influential data, the entire 2015 Individual Donor Benchmark Report and Infographic is available online at


Donors, Dollars, and Data: How You Can Strengthen Your Fundraising with the Power of Data

Heather Yadrow

Heather Yandow

The report’s author, Heather Yandow, will also be the special guest on TopNonprofits Webinar on September 29th at 2 pm EDT.   Click here to sign up and learn more! 


Third Space Studio based in Durham, North Carolina collected and analyzed the survey while BC/DC Ideas, a Raleigh based communications firm for nonprofits, designed the report and infographic. Both organizations specialize in nonprofit strategy, communications and fundraising.


Thanks to the generous partners of the Individual Donor Benchmark Project: Third Space Studio, BC/DC Ideas, Ravela Insights, DonorPerfect, Little Green Light, AGH Strategies, Network for Good, NationBuilder, Idealware, and the Grassroots Institute for Fundraising Training.

Click here to save your spot on the 9/29/16 webinar today!