Rebranding for Nonprofits: 4 Essential Considerations

2022-11-30T17:06:52-05:00

For for-profit businesses and nonprofits alike, branding acts as the first interaction between an organization and their audience. An organization’s brand tells readers how they should perceive them, and good branding is the gateway to all future communication with audiences.  For nonprofits, branding is especially important. A nonprofit’s brand represents your mission, so it needs to tell your story intentionally and effectively. If you think your brand is no longer communicating your organization’s message in the best way possible, it might be time for a rebrand. Nonprofits rebrand for a wide variety of reasons, from revising their overall fundraising strategy to [...]

Rebranding for Nonprofits: 4 Essential Considerations2022-11-30T17:06:52-05:00

How Branded Donations Pages Differentiate Your Nonprofit

2023-05-18T23:40:11-04:00

Donors who reach your donation page are at a critical point in their engagement. Your donation page’s content and presentation impact whether visitors give, how much they contribute, and whether they’ll donate again. One key way to capture donations and leave a lasting impression is through your brand identity. This is what sets you apart from other nonprofits and proves that your organization is worthy of donors’ support.  The best nonprofit websites incorporate a strong branding strategy in their donation page design. A well-crafted donation page can help in the following ways:  Reinforce your nonprofit’s mission and values. Expand your reach. [...]

How Branded Donations Pages Differentiate Your Nonprofit2023-05-18T23:40:11-04:00
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