campaign goals

“Help us figure out how much money can we raise. And we’ll decide on the scope of our project.” Consultants in the capital campaign business often get that request from nonprofits. Before deciding on a project, they want to know how much money they can raise. To be fair, it makes some sense. Perhaps when you were a kid, you saved your change in a piggy bank. When the bank was full, you broke it open, counted your money, and went to the store to spend it. But when it comes to capital campaign fundraising, that approach is badly flawed! Some [...]