Course Archives - Top Nonprofits by Nexus Marketing

Building a Successful Recurring Giving Program Using Behavioral Economics

2023-05-18T23:57:22-04:00

How nonprofits can leverage behavioral economics to move people toward monthly recurring giving Did you know that recurring donors can be up to 4x more valuable than one-time donors? Online retention rates for recurring donors are north of 85% with the average recurring donor giving 42% more over the course of a year than a one-time donors. The evidence is clear - a successful monthly giving program can create a sustainable and scalable funding stream for your nonprofit. But the strategy on how to implement a successful monthly giving program is still unclear. Our understanding of the engagement, conversion and [...]

Nonprofit To-Do List for the “New Normal”

tnpadmin2023-05-18T23:57:22-04:00

Strategies to help manage and improve your organization's operations during COVID-19 COURSE COST: FREE Enroll In Course About Author Colleen Duerr Ms. Duerr is the President of Shifting Gears Consulting, an independent consulting firm that focuses on training, communications, writing, and sales/fundraising support for both for-profit and not-for-profit entities. She gained her experience in financial services as a Vice President with CoreStates Bank in Philadelphia, PA where she sold treasury management services to the large corporate market. She also served on many internal product development teams and conducted training sessions in the areas of Trade Show Management, Certified Cash [...]

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