4 Tips to Write Compelling Google Ads for Nonprofits


Have you ever Googled something and noticed an advertisement at the top of the results page marked “Sponsored?” You’re looking at a Google Ad, an advertisement placed by an organization to promote their services, products, or mission. Your nonprofit can use these ads to promote your mission, inform people about involvement opportunities, and encourage online donations—all for free, through the Google Ad Grant (more on securing this grant below). But for your nonprofit to drive results from its Google Ads, you need to ensure your ads are compelling and encourage internet users to take action. Let’s explore some top tips for [...]